Basel Baroudi

Conceptualized and executed on high-level packaging systems, product families, product tiering, and communication hierarchy. Art director and lead designer roles, adapted to create packaging for other brands like Ultimate Ears® and Astro®. Responsible for working on several high pro le projects, partnerships and collaborations, including Apple, Herman Miller, and Activision, among others. Created comparative presentations to discuss packaging concepts and design explorations based on design briefs from key stakeholders. Created, socialized and maintained packaging guidelines for several of Logitech's key packaging programs. Developed a exible grid-based system and uni ed Logitech’s iconography library into one cohesive design language with several hundred newly developed icons.

Developed full programs for leaders in the apparel industry including logos, identities, packaging, hangtags, woven labels, printed labels, patches, and assorted metal hardware. Able to handle multiple projects, art requests, and style guides on a daily basis while meeting same day deadlines. Proficient with Pantone color systems, rendering materials, textures, and various paper finishes.

Conceptualized and developed packaging graphics and structures, including blister packs, point-of-sale displays, banners, international tradeshow / showroom graphics, dielines, and graphic elements for various toy lines such as MonsunoTM, S.L.U.G. ZombiesTM, and Max ForceTM. Implemented packaging refreshes for retail exclusive items for Target, Sam’s Club, Costco, Walmart, and Kmart. Worked with an international team to ensure tight deadlines were met prior to mass production. Responsible for review and approval prior to worldwide distribution. Generated several iterations of animated lenticulars and innovative “try me” features.