Dario Miticocchio

Putting my 20+ years of professional experience (and the messy prior years that lead to those) at the service of companies that need a different perspective.

As the focus of HP progressively moves away from hardware and focuses more on services, I also moved away from hardware to help redesign some of our online experiences

Dual role: leading cross disciplinary design programs for one on the business units that our group supports, as well as acting as a creative director for the ID team
Responsibilities range from Personas Research to defining the User Experience, tracking team progress on a specific program and presenting to the Business Management Team, developing Industrial Design all the way to manufacturing, translating Marketing needs into action plans, defining design language guidelines, managing outside vendors, identifying and solving problems with other teams in the R&D community, working on Company-wide initiatives and alignment projects.
Key contributions:
•managing the whole portfolio for a sub-category of products that won multiple design awards and recognition from the press;
•drastically streamlining our design processes to respond to new financial pressure in the business unit, at the same time reducing time to market;
•driving multiple innovation projects to generate momentum and support towards the creation of a new product line, to target new market segments; these efforts eventually lead to full support from the BMT and the development of the Award winning ENVY 100 printer

Small multidisciplinary Design consultancy and contract design outsourcing. ID, Graphic design, interior and exhibit design. In parallel providing support to more established design firms, like MH Design and Guido Venturini design
Some projects: taking care of new packaging and POP design for UNOAERRE (jewels), designing products, shops and exhibits for Comvert snc (snowboard and street-style products), TISSOT (wristwatches) and other clients; developing concepts for ABET LAMINATI (displayed during the Milan Design Week), BIC, VILEDA, GIOSTYLE and more; designing (pro bono) furniture for a charity association that takes care of children affected by leukemia.

Also, part time tutor and assistant in Design and Communication schools like Politecnico di Milano, Universita' del Progetto or Instituto Europeo di Design.

As part of a small, unstructured video game development startup, my role was multifaceted, and was mainly focused on the creative team, enabling the game design process and making sure that the output of the design team was in line with the requirements of the development team.

Designing products for design-driven companies like Alessi, Magis, Cassina, Flos and so on. My role included creative input, as well as supporting the development in tight collaboration with client companies, overseeing almost every project handled by the firm
Converting the studio’s workflow from 2D drafting to 3D modeling and data exchange towards engineering and rapid prototyping systems. Within one year the firm’s productivity increased (on average) by a factor of 3
Working in a team doing interior design for a TV network in Berlin (SAT •1)

Team work developing products for ARISTON (Merloni home appliances, one of the biggest in Europe), plus concept exploration and design strategy definition
Developing products, from concept to mold, for MH WAY (bags and accessories), VESPA scooters (bags and sunglasses), WMF (tableware) and many more.

working on a number of architectural projects, ranging from residential apartment complexes to vacation homes, to public buildings (schools) and parks