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Freelance Graphic Design and Product Development
Pittsburgh, PA
Feb 2017 - Present (7 years 5 months)
• Developed promotional graphics and strategic pitch presentations for AlphaLab Gear start-up.
• Created custom 3-d renderings and animations.
• Assisted in prototype development and packaging design.
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Graphic Design and Marketing
Pittsburgh, PA
Oct 2014 - Feb 2017 (2 years 4 months)
• Developed and executed store promotions including e-blasts, social media campaigns, and print advertisement.
• Created new social media presence resulting in exponential growth in brand loyalty and visibility.
• Deployed targeted ad campaigns for increased ROI on digital marketing efforts.
• Managed marketing budget and charitable affiliations.
• Maintained website inventory, promotional content, and designer profiles.
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Owner
Pittsburgh, PA
Jun 2015 - Jun 2016 (1 year)
• Owner of fast casual sandwich shop focused on locally sourced ingredients.
• Responsible for strategic planning, deploying marketing campaigns, and art direction.
• Lead product development and interior design.
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Director - Interactive Media
Pittsburgh, PA
Sep 2012 - Sep 2014 (2 years)
• Refreshed brand image for company by developing new website, business cards, and letterhead.
• Managed social media resulting in a fifty percent increase in exposure.
• Streamlined company operations by developing a warehouse training guide, comprehensive sales reports, and a product reference guide.
• Maintained website inventory, promotional content, and designer profiles.
• Worked in partnership with outside advertising agency to develop ad campaigns and email blasts.
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Layout Design and Art Direction
Showpaper
Brooklyn, NY
May 2007 - Oct 2010 (3 years 5 months)
• Served as a founding member of the biweekly event publication promoting youth involvement in the New
York music community.
• Cultivated relationships with established and emerging artists, assisted firsthand in print production.
• Curated fundraising events in conjunction with NYC art galleries.
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Design Consultant
Gardner Denver
Charlotte, NC
Jan 2010 - Aug 2010 (7 months)
Designed tradeshow displays and print advertisement for industrial manufacturer.