Michelle Leung

• Managed and designed creative projects, such as websites, advertisements, sales materials, photo retouching, trade show booths, digital marketing and social media assets, and video development
• Presented creative concepts and designs to senior leadership team and clients
• Developed logos and brand identity for new product launches
• Collaborated with Creative and Account teams to ideate campaign concepts and activations
• Planned and art directed campaign photoshoots and retouched approved imagery
• Created internal and client branded presentation designs in PowerPoint
• Aided Project Management in establishing hours and timelines for projects

• Design lead for developing emails, print and digital ads, website graphics, and social media assets
• Partnered with Marketing to conceptualize monthly email marketing campaign calendar
• Coordinated with E-commerce agency to enhance website layouts, improve UX, and implemented graphic and copy updates in Shopify
• Retouched and color corrected model and product imagery
• Managed freelance graphic designers
• Assisted and provided art direction on seasonal campaigns and social media photoshoots
• Supported in rebranding the website by creating all digital advertising and website assets

• Designed consumer electronic packaging, POP, trade show booth graphics, and advertisements for global brands including Polaroid, Gold’s Gym, Kodak, and Stanley
• Lead designer on new licensee projects for ideation and product development
• Created corporate brochures, invitations, and website graphics
• Supervised junior designer and freelance graphic designers
• Managed packaging production with vendors and responsible for proof approvals
• Art directed photoshoots for packaging and product launches

• Designed store signage for seasonal menu items
• Created digital and print menus and back counter menu boards

• Creative lead for the US market and responsible for seasonal promotional materials, packaging, website and social media graphics, point of sale, shop installations, and food launch manuals
• Developed seasonal campaigns with UK Creative team
• Designed store signage for new and remodeled locations and reviewed shop drawings with US Property and UK Design teams
• Art directed photoshoots for campaigns and product launches
• Oversaw print runs and approved quality and design of packaging and products
• Managed design assistant and freelance graphic designers
• Developed a project management system to organize all creative requests and projects, photo library, brand assets, and shop guides and drawings
• Won Perfect Package Award in 2014 for creating new food and beverage packaging
• Won Full of Beans Award in 2015 for new Joy of Coffee menu boards and design execution

• Designed all store signage and custom wall installations for new Whole Foods MarketTM stores in FL
• Redesigned artwork for Miami corporate office

• Developed corporate and brand identity for natural personal care and herbal supplement lines
• Design lead responsible for all creative projects, including packaging, brochures, display signage, sales and training materials, social media content, and trade show booth graphics
• Partnered with Digital team to develop website and implemented changes in CMS
• Art directed photoshoot for product launch
• Managed freelance graphic designers
• Oversaw print projects with vendors and attended press runs to provide approvals

• Developed and lead the creative for corporate and business development programs and events
• Executed website graphic updates in CMS
• Designed and coded email newsletters
• Animated brand trend videos
• Art directed eyewear styling and retouched product imagery for press releases and campaigns
• Created window displays and showroom graphics
• Managed print projects with vendors and approved proofs

• Designed ads, POP, catalogs, flyers, and trade show graphics for eyewear licenses of international brands including Escada, Ermenegildo Zegna, GUESS, Tommy Hilfiger, Harley-Davidson, and Gant
• Entered and tracked purchase orders for merchandise and photography requests

• Developed corporate logo and brand identity
• Created advertising materials and store front signage

• Managed and designed weekly email newsletters and maintained subscriptions lists
• Developed website graphics and created custom landing pages
• Designed print and digital advertisements and sales materials
• Created ChristmasCatalog.com logo, established branding and colors, and designed website

• Maintained product pages and added merchandise to websites
• Retouched and assembled product images