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Senior Art Director
Cranbury, NJ
Jan 2021 - Jul 2024 (3 years 6 months)
• Manage and design day-to-day creative responsibilities, such as website layouts, print materials, photo retouching, digital marketing and social media assets, and video development, for clients
• Present creative to senior leadership team and clients
• Develop logos and brand identity for client brands
• Collaborate with Creative and Account teams to ideate concepts and activations for clients
• Art direct campaign photoshoots for client product launches and approved photography
• Aid Project Management in establishing hours and timelines for new and re-estimated projects
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Art Director
Cranbury, NJ
Aug 2020 - Dec 2020 (4 months)
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Senior Digital Designer
Edison, NJ
Jul 2018 - Mar 2020 (1 year 8 months)
• Creative lead in designing assets for emails, ads, presentations, social media, and print collaterol
• Executed all website graphics and copy changes in Shopify
• Partnered with Senior Digital Marketing Manager to conceptualize monthly email marketing calendar
• Met with e-commerce agency to create improvements and troubleshoot issues with the website
• Worked with marketing, merchandising, sales, and e-commerce teams on print and digital projects
• Collaborated on campaigns and social media photoshoots and provided art direction
• Assisted with the rebrand of Aerosoles.com and created all digital advertising and online assets
• Managed freelancers on design and photography projects
• Retouched and color corrected on figure and product imagery
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Senior Graphic Designer
Edison, NJ
Nov 2016 - May 2018 (1 year 6 months)
• Designed consumer electronic packaging, POP, trade show graphics, and ads for global brands
including Polaroid, Gold’s Gym, Kodak, and Stanley
• Partnered with brand managers as creative lead for new licensee projects for ideation and product
development design
• Supervised junior designer and freelancers on execution of design projects
• Submitted packaging to vendors and responsible for approving proofs
• Created corporate brochures, invitations, and website graphics
• Art directed photoshoots with in-house photographer for packaging and product launches
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Graphic Designer (Freelance)
New York, NY
Apr 2017 - Feb 2018 (10 months)
• Designed store signage for seasonal menu products
• Created digital and print menus and back counter menu boards
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Graphic Design Manager
New York, NY
Jul 2013 - Nov 2016 (3 years 4 months)
• Creative lead for the US market and responsible for promotional materials, packaging, ads, website
and social media graphics, point of sale, and food launch manuals
• Developed seasonal campaigns with UK creative team and design agency
• Art directed photoshoots for campaigns and product launches
• Collaborated with US property and UK design team on shop drawings and created store signage
• Managed design assistant and freelance graphic designers
• Worked with vendors and attended print runs to oversee and approve quality and design
• Developed a project system to maintain and organize all creative requests, image library, brand
assets, and shop guides and drawings
• Won Perfect Package Award in 2014 for creating new food and beverage packaging
• Won Full of Beans Award in 2015 for Joy of Coffee menu board and design roll out
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Graphic Designer (Freelance)
PATSYK DESIGNS LLC
Ridgewood, NJ
Jul 2012 - Oct 2013 (1 year 3 months)
• Designed all store signage and wall installations for new Whole Foods Market stores in Florida
• Redesigned artwork for Miami corporate office
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Senior Designer
VERIA INTERNATIONAL INC.
New York, NY
Jan 2012 - Jul 2013 (1 year 6 months)
• Developed corporate and brand identity for natural personal care and herbal supplements lines
• Solely responsible for all marketing, product, and sales creative such as packaging, brochures,
displays, training materials, social media, and trade show booth graphics
• Art directed photoshoots for product launch
• Partnered with development team to design website and apply changes in CMS
• Managed freelance graphic designers
• Coordinated digital and print projects with vendors and attended press runs to provide approvals
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Web Graphic Designer
Somerville, NJ
Oct 2007 - Dec 2011 (4 years 2 months)
• Lead designer in the development of corporate programs and events with marketing and business development teams
• Responsible for website graphic updates and implementing changes in CMS
• Designed and coded email blasts and animated seasonal and branded trend videos
• Styled, photographed, and retouched eyewear for press releases and seasonal campaigns
• Created window displays and showroom graphics
• Coordinated print projects and proofs with vendors
• Designed ads, POP, catalogs, flyers, and trade show graphics for eyewear licenses of major brands
including Escada, Zegna, GUESS, Tommy Hilfiger, Harley-Davidson, and Gant
• Entered and tracked purchase orders for merchandise and photography requests
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Art Director (Freelance)
POWERSTUDY LEARNING CENTER
Edison, NJ
Dec 2009 - Jul 2010 (7 months)
• Developed corporate logo, brand identity and created advertising materials and store front signage
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Art Director
Edison, NJ
Sep 2005 - Oct 2007 (2 years 1 month)
• Designed weekly email marketing campaigns and managed all newsletter subscriptions
• Updated graphics and created custom landing pages on website interfaces
• Designed print and web ads and sales materials
• Created ChristmasCatalog.com logo and template pages
• Maintained product pages and added new merchandise to websites
• Retouched and assembled product images