Martha Knoespel

• Improved customer interaction through Facebook, Twitter, and email marketing
• Magazine ad layout and design
• Added DAM customer access page to website
• Maintained WordPress site

Parent company to 10 subsidiaries including CuttingBoards.net, The Cutting Board Company, We Got That, Gaskets Unlimited, CoolerGaskets.com, Home AC Depot, ARS Export, Gasket Guy Corporate, Rocky Mountain Pizza, and BA Refrigeration

• Designed branded company marketing material for all companies under portfolio
• Designed multiple catalogs
• Managed launch of multiple start up eCommerce sites
• Web design for all companies under portfolio

• Refocused marketing strategy of CuttingBoards.net from B2B to B2C
• Design, create, and integrate new products for CuttingBoards.net
• Tripled social media interaction for CuttingBoards.net
• Managed all customer accounts
• Optimized SEO for CuttingBoards.net
• Tripled CuttingBoards.net sales from 2014 to 2015

• Managed Rocky Mountain Pizza marketing strategies
• Overhauled Rocky Mountain Pizza’s loyalty membership program

Freelance design, identity and branding, promotional, web, illustration, invitations
Worked closely with clients to bring their design vision to a reality
Produced broad range of designs: wedding invitations, greeting cards, branding and identity, promotional materials, illustrations, and quilts
Generated designs using various media: pen and pencil, ink, textiles, acrylic, and computer generated

Identity and brand development, worked closed with sales team to generate new marketing concepts.

Invoiced $60,000 a day on average
Invoicing goal of $1 million a month in order for company to grow two-fold in a year
Tracked invoices to ensure that all were mailed within 48 hours of service
Centralized invoicing in Atlanta as company opened three new branches in Texas and Tennessee
Worked with manufacturers to complete warranty paperwork

Worked under the supervision of professional designers to create signs and menus for a variety of companies such as Chick-Fil-A, Coca-Cola, and Home Depot
Maintained an organized work schedule to meet production deadlines
Responsible for searching photo databases, type databases, and altering images in Photoshop
Observed photo shoots for multiple companies

Recorded collection and distribution of all construction materials and information
Maintained database including all construction information
Red-lined CAD drawings
Helped maintain office organization

Producer, Video Production Group Georgia Institute of Technology 06/06
Worked with a group of five to develop a documentary
Produced a documentary focusing on immigration issues in Italy and the Italian city of Gorizia. Filmed and
edited the documentary in three weeks.