Young Mens - Sunrise Brands
Items are examples of professional designs, from time spent working as a Designer at Sunrise Brands. I designed Branded and Private Label for 10+ retail stores in malls in the US. Customers I designed for and with in the Men's design portion of my tenure include Bloomingdales, American Eagle, Macy's, Kohls, Hot Topic, Pacific Sunwear, Rue 21, & Buckle.
As the Designer I led the design direction, trend forecasting, fabric selections, wash processes, and presenting of each collection to upper management. I worked with buyers for special requests, as well as pre-production approvals and managed global and department mental communications between coworkers, factories and vendors.
I co-created new brands and their correlating launches. Identified target customer ideal brand identity, created hang tags & hardware, made press pitch packet for celebrity sponsorships. Lookbooks, photoshoot styling, tradeshow.