Key Idea Board - Rewash Brand - White Eyelet
Contemporary and Young Contemporary relevant design springboard elements, silhouettes and placement concepts.
Key Idea Board - Rewash Brand - Pleats
Pleats selections represent Contemporary market silhouette examples and moods.
Key Idea Board - Rewash Brand - Iridescent
Fabrication examples for sourcing, bodies that work with various textures, examples of using foil as headset effect.
(Trying to explain this type of iridescent effect to sourcing department and factory personnel turned out to be quite impossible without these visuals.)
Key Idea Board - Rewash Brand - Overdue Pastel
Wash and dye technique examples from various styles. Designs done in different color combinations, placements, variances and silhouettes.
Trend Packet - Rewash Brand - Soft Grunge
Cover page depicting overall customer aim
Before each season, multiple trends can be created to be submitted to management, design and buying. Whatever is believed to be the best route for the season are chosen and distributed to designers who's personal style most resonates. People who wear what they do, do it BETTER.
Trend Packet - Rewash Brand - Soft Grunge
Denim design direction elements
Each season, all silhouettes will be up for popularity by the trend reports and social media streams. This does not mean that it will eve be trending outside of fashion forward cities and imitated in mass market, but it will influence. Depending on your target customer and if you are looking for growth up or down in price points from what you currently offer, you need to understand what bodies you're best at producing. (If there is a limit.)
Trend Packet - Rewash Brand - Soft Grunge
Shorts & Jacket categories
Designers who have lived or visited different places may have a better understanding of what other parts of the country are wearing. Each place has its own ideas of style and ideas of what is considered beautiful beautiful.
Trend Packet - Rewash Brand - Soft Grunge
Graphic and Print direction
Color and pattern are some of the most important elements in hanger appeal and merchandising. A customer can be drawn from very far away to a beautiful palette and print. Mediocre prints are seen clearly when hung next to items of more pristine craftsmanship. Feelings are evoked and experienced in the tangible visuals.
Trend Packet - Rewash Brand - Soft Grunge
Embellishments and Fabrications
Texture and fabrication are an important supporting element to a collection. From best suiting the harmony of how a design will lay and fit, to how they feel when the skin brushes up against it, customers will always gravitate to something more comfortable if it is an option. They are also drawn to detail, because the subconscious mind is always seeking something "special". A pant is a pant to most people, which means that some details are wasted on one customer while they are a requirement for another. Know your customer, and get creative with the details. Most of the time, finely subtle is the answer.
Trend Pitch Page - Rewash Brand - Folkloric Festival
One page made up to pitch the idea of a trend to buyers to develop excitement in the stores until the collection was shown at market in showroom. It is sent to buyers at stores and salespeople 2 weeks before collection is shown to drum up excitement. Such a practice could be made for retail stores as well in the form of signage, catalogs, email blasts, and website "sneak peek" lookbooks.
Key Idea Board - Rewash Brand - Festival Sets
Matching "co-ords" sets for hot summers and festivals in various printed, dyed, and engineered prints with borders for young contemporary customer.
Trend Packet - Rewash Brand - Vintage Wanderer
Cover page depicting mood & vision
Think an Australian print designer visiting Oregon and hiking up a volcano. (Inspired a bit by Sharnee Thorpe, Byron Bay native.)
Trend Packet - Rewash Brand - Vintage Wanderer
Shorts & Rompers body categories inspiration
Trend Packet - Rewash Brand - Vintage Wanderer
Soft Long Bodies category
(Big seller for company)
Trend Packet - Rewash Brand - Vintage Wanderer
Print direction inspiration compilation
Trend Packet - Rewash Brand - Vintage Wanderer
Denim Body inspiration items
Trend Packet - Rewash Brand - Trippy Hippy
Mood and Concept explanation for trend direction
Trend Packet - Rewash Brand - Trippy Hippy
Shorts & Skirts realm
Trend Packet - Rewash Brand - Trippy Hippy
Long Legs, Washed Denim and Hard Wovens
Trend Packet - Rewash Brand - Trippy Hippy
Print Direction inspiration
Trend Packet - Rewash Brand - Trippy Hippy
Details for customization
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Trend Packets & Key Ideas
The best part = TREND! The first step to design is of course, to understand the direction of the trend. I would pull from all available sources to focus in on what was next. WGSN paired with Stylesight, Social Media, international friends, as well as those I know who live across the country would contribute. Then an entire Trend Packet could be made, to give examples of all elements in all categories for consideration.
From full on trend packets, to single page key item inspiration collages, seeing where others have taken ideas gives new inspiration for fresh jumping off points. One person sees different things from another, to where they can be used forever. Whether it is illustrating better to overseas vendors what fabrications to source, or explaining effects to graphic personnel, these pages and packets can be used in many different ways outside of the typical designer's every day. One image could inspire an entire collection to me, and another collection to a separate designer.
