Michael Williams Pro

Led the design and development of a new proprietary medical device for use on patients pre- and post-op, ensuring adherence to FDA regulations and ISO13485 for medical devices.

- Developed physical and digital prototypes using SolidWorks and 3D printing, to evaluate design concepts, conduct usability testing, and validate performance against design specifications.
- Prepared detailed design specifications, technical drawings, and documentation to communicate design intent to internal teams, external partners, and contract manufacturers.
- Identified suitable materials and manufacturing processes that optimized product performance, cost-effectiveness, and scalability for mass production.
- Conducted formative studies to evaluate human factors, usability, and ergonomics, resulting in the refinement of the device and enhancement of the overall user experience.
- DFM - Optimized individual components for efficient and cost-effective manufacturing processes, collaborated with manufacturers to address production constraints and scale-up requirements.

Directed, created, and oversaw new product development to support a fast-growing startup with over $300M in revenue in 2020.

- Designed and developed five new products within 13 months, launching the first product to market in under nine months, resulting in a 30% increase in time to market from the previous year.
- Designed, engineered, and fabricated a reliability test station for the evaluation of pre-production units, resulting in a 25% reduction in product defects.
- Researched and identified new product opportunities across competitive markets to diversify Victory’s product portfolio and to establish additional revenue streams.
- Redesigned Victory’s existing product portfolio with the objective to lower manufacturing costs by 20%, enhance product life cycle, improve ergonomics, and reduce user fatigue during operation.

Designed and engineered highly sophisticated POC consumables specializing in microfluidic cartridges and lateral flow devices.

- Designed, developed, and engineered a Reddot Award winning product to painlessly draw blood and deliver it to a stabilization matrix for room temperature transfer to a clinical lab.
- Conveyed design solutions to clients through 3D CAD, KeyShot renderings, 3D prototypes, written reports, and compelling presentations.
- Performed product evaluations on microfluidic cartridges, including critical function testing, documentation, failure analysis and reliability assessments.
- Managed engineering projects from start to finish, ensuring they were completed within budget and on time, ensuring the project successes and customer satisfaction.
- Prepared detailed engineering reports, including project status updates and technical documentation, leading to improved communication across cross-functional teams.

Founder/owner of consulting firm delivering product design and engineering services across numerous industries including medical devices, consumer products, knives, gaming, multi-tools, transportation, soft goods, and technology.

• Created 2D sketches, 3D models and photorealistic renderings, prototypes and presentations while supporting engineering teams with technical drawings, budget, and material requirements.
• Performed mold design, manufacturing oversight and evaluation of first article production parts.
• Connected clients with overseas factories and manufacturers for high volume product production.

Clients include:
Atturo Tires - Trango Holdings - HydraCup - Mad Catz - Divix Golf - APEM - CRKT Eddie Bauer - Mantis Knives - Corona Clipper - Coast Knives - Leatherman Knives - Quarter Master Knives - 5.11 Tactical - Draft Top

Built and led team of industrial designers to create hundreds of consumer products over the span of two years. Directed team through research, design, and development with a fast pace, quick to market design philosophy which propelled Norwood to become the industry leader in promotional products.

Collaborated with world renowned mountaineer Pete Whittaker to develop Accent brand under Buck Whittaker label. Product line consisted of EDC knives, climbing gear, outdoor knives, and multitools. Designed the “Revolution” knife which received “Most Innovative Knife Design” award at the 2004 Blade Show.