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Yellow Art Awards
A multi-channel campaign to get young art students to enter the Yellow Art Awards and improve the quality. The DM went out to tutors, and the ambient was set up around Art Schools for students. Entries went up by 30% and 25% of all entries came from students (previously almost nil). The Judges unanimously agreed the quality of the work set a new benchmark.
Awards:
Bronze Axis in Direct, Caples finalist, RSVP finalist in Art Direction.
Client: Yellow
Agency: Aim Proximity
CD: Dave King
