When Westpac NZ wanted to relaunch westpac.co.nz on a new CMS with a reimagined user experience, I helped co-lead a team of 10 copywriters.
This mammoth project included auditing 2,000 pages and engaging with 250 stakeholders, before collaborating with UX teams to streamline user-journeys. We then consolidated content and rewrote 500 pages.
Results
- Achieved go-live in less than 12 months (and all during the first Covid lockdowns)
- Improvement in all site engagement metrics, including a 10% drop in bounce rate.
Testimonials
- “We had two leads that we trusted – and we were all open to each other’s feedback.” Talan Chen, Westpac’s Chapter Lead for Digital Experience Performance.?
- “Mike is that rare Swiss Army knife every project needs. Not only was he a talented writer, he could set up workflows, project manage, strategise content design, manage the stakeholders (there were many), and even UX/UI design in Figma.” Jonathan Bardsley, Westpac UX Chapter lead.lead.
