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Brand identity design
Michael Sheldon Reed
Phoenix, AZ
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About
I am a graphic designer. Design, and from that the art and science and branding, is what I love.
My love of design is a huge part of what wakes me up in the morning. Growing up in Oakland, California, I was mesmerized by the excellence of the San Francisco design scene of the 70s and 80s. It inspired me to learn about design, about design people, and become a design person.
The road has been hard, the journey has been difficult, but I cannot turn my back on a field that, in its own small way, has the power to affect and change lives.
What I want to do, probably most of all, is to use my talent, my skill, and my knowledge to make other people's lives better, happier, more fulfilled. Isn't that what we are all called to do on this earth? To be of service to one another in some meaningful manner?
I want to converse with you about branding, about design. Talk to me. Ask me what I know, and share with me what you know. -
Education
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Graduate program, Graphic DesignNorth Carolina State University1998 - 1999Only completed first of a two-year master's degree program
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BFA Graphic DesignUniversity of Arizona1990 - 1993
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DesignUniversity of California, Davis1988 - 1990Transferred to the University of Arizona after the 1989-90 school year
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Experience
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Senior DesignerMichael Sheldon Reed Design1994 - Present (30 years)Independent design studio in Phoenix focusing on brand identity. You may download my capabilities brochure on this profile.
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Digital Imaging TechnicianHouston ChronicleJan 2011 - Aug 2012 (1 year 7 months)Responsible for toning and color correction of BW and color editorial images for publication in the daily newspaper product (Houston Chronicle and Beaumont Enterprise) in the Chronicle pre-media area.
Position was located in Houston; contracted through Career Blazers. -
Production artistThe Arizona RepublicFeb 2006 - Feb 2010 (4 years)Responsible for design and layout of retail and classified advertising, including processing of advertising art files supplied by customers, in an advertising design and production center.
Position located in Phoenix. -
Graphic ArtistDominion EnterprisesOct 2004 - Feb 2006 (1 year 4 months)Responsible for design, layout and coordination of employment classified advertising for multiple markets in the Southwest region, in the Employment Guide classified advertising publication production center. Parent company known as Trader Publishing until September 2006.
Position located in Phoenix. -
Production artistSenator Promotional Group USA, Inc. (was Dart Manufacturing)Oct 2003 - Jan 2004 (3 months)Responsible for file preparation, layout and typesetting of logos and other information to be imprinted on a wide variety of promotional and advertising products for corporate and institutional customers. Company was known as Dart Manufacturing, and acquired by Senator Promotional Group USA, Inc., in 2008.
Position located in Dallas. -
Production associateUnited Advertising MediaDec 2002 - Aug 2003 (8 months)Responsible for typesetting, photo scanning and design/layout of real estate advertising, in a classified advertising publication production center. Division of Dominion Enterprises.
Position located in Dallas. -
Graphic designerPartners and Napier (was Wolf Group Atlanta)Aug 2000 - Dec 2001 (1 year 4 months)Responsible for typesetting, layout, output, file preparation and conceptual design of a wide variety of nationally distributed retail print collateral/POP for Eastman Kodak Company*s Consumer Imaging and Customer Marketing divisions in an agency environment. Company was part of Toronto-based Wolf Group; sold in 2004 to regional management.
Position located in Atlanta. -
Production artistBernard Hodes GroupMar 2000 - Aug 2000 (5 months)Responsible for typesetting, design, layout and output of human resources recruitment advertising, including newspaper display ads, posters, brochures, and magazine ads in a fast-paced, high volume agency environment.
Position located in Atlanta. -
Graphic production artistMoore Copies, Inc.Sep 1999 - Feb 2000 (5 months)Responsible for typesetting, design and output of print collateral for various local and regional clients in an *on-demand* quick printing environment.
Position located in Atlanta. -
Production artistArthritis FoundationApr 1996 - Jul 1998 (2 years 3 months)Responsible for design, layout, typesetting, output and paste-up of a wide variety of print collateral, marketing and training materials, many for national distribution.
Position located at the Arthritis Foundation corporate offices in Atlanta. -
Graphic artistAlphaGraphics, IncDec 1994 - Dec 1995 (1 year)Responsible for typesetting, design and paste-up of a variety of printed matter for clients of the Commercial Printing Division.
Position located at AlphaGraphics corporate offices in Tucson; AlphaGraphics relocated their headquarters to Salt Lake City in 2001.
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Skills
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Elsewhere on the Web
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On Coroflot@micmac99, member since 2007
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Following 3
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Followers 4
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