Through research, data collection, ideation and product modeling, Black & Decker's Home line of appliances was rebranded to convey a unified message.
Through research, data collection, ideation and product modeling, Black & Decker's Home line of appliances was rebranded to convey a unified message.
Through research, data collection, ideation and product modeling, Black & Decker's Home line of appliances was rebranded to convey a unified message.
Through research, data collection, ideation and product modeling, Black & Decker's Home line of appliances was rebranded to convey a unified message.
Through research, data collection, ideation and product modeling, Black & Decker's Home line of appliances was rebranded to convey a unified message.
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Black & Decker Rebrand

Graduate Final Project
Rebranding of Black & Decker Home Appliances

Michael Rall
Associate Professor of Industrial Design at Appalachian State University Boone, NC