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Senior Digital Designer
New York, NY
Oct 2021 - Present (2 years 10 months)
• Created visually compelling graphics, concepts, UX/UI user flows, wireframes, mock-ups and prototypes for various digital marketing channels, including the corporate website, SEM landing pages and e-mail campaigns while maintaining branding and WCAG compliance.
• Executed effective digital marketing campaigns such as videos, social media, paid media, HTML5 banner/display ads, GIF and other animations to increase brand visibility and engagement.
• Participated in stakeholder interviews, competitive research and other discovery tasks to help the Creative Director define the design strategy.
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Senior Web and Graphic Designer
Locus Telecommunications, LLC
Fort Lee, NJ
Aug 2005 - Nov 2020 (15 years 3 months)
• Managed and created all design materials including posters, brochures, packaging, displays, promotional materials, videos, animations, e-mails, banners and websites from concept to completion while ensuring consistent alignment with branding guidelines.
• Coordinated with cross-functional teams in order to ensure a creative, accurate and high-quality final product; Advised Marketing Team with B2B/B2C marketing, brainstorming and advertising strategies.
• Reduced operation and vendor cost up to 20% through price negotiations and research; Established relationships with Vendors and Printers.
• Assisted with managing Design team; Trained and mentored Associate and Graphic Designers on the team.
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Graphic Designer
Giovatto Advertising & Consulting
Paramus, NJ
Sep 1999 - Apr 2005 (5 years 7 months)
• Designed and created billboards, inserts, coupons, posters, flyers, storyboards, presentations, magazines and newspaper ads that exceeded Clients’ expectations.
• Streamlined workflow by delegating tasks and priorities to Junior Designers to ensure accuracy and timely delivery.
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Art Director / Graphic Designer
Lifestyle International, Inc.
Secaucus, NJ
Dec 1998 - Sep 1999 (9 months)
• Headed the in-house department and provided creative vision for luggage and backpack company.
• Created hangtags, sell sheets, flyers, brochures, line drawings, mock-ups, graphic boxes, trade show and presentation materials.
• Managed all work done by graphic agencies, printers and other vendors domestically as well as in Southeast Asia.
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Graphic Artist
Galvanic Plate & Printing Company
Moonachie, NJ
Oct 1997 - Nov 1998 (1 year 1 month)
• Created and re-created original artwork, page layouts, logos, labels and packaging from digital production to final pre-press output.
• Delivered layout, typesetting, color separation, photo retouching, scanning, designing, ripping, trapping and pre-flighting of files.