Michael Lehigh

Clients include Mattel, Oakley, Bright Now Dental, Wham O and California Bank & Trust, working on identity, catalogs, ads, packaging, product, brochures and direct mail.

Led the Maui line of toys as well as internal brands Max Trucks and Real Workin' Buddies. Directed packaging, POP, ads and tradeshows for licensors like WWE and Disney*Pixar.

Directed packaging for Hasbro's Nerf, Play-Doh and My Little Pony lines. Assisted in the launch of PPG's proprietary line of toy storage containers. Worked to develop processes to improve packaging and product schedules while meeting frequently changing deadlines running from Los Angeles to Australia to Hasbro and on to the Hong Kong team for production.

Received multiple awards designing packaging, POP and tradeshows for brands like Hot Wheels, Barbie, Uno and Disney•Pixar Cars and Toy Story. Licensors included Disney, WB, CBS, Sony and Paramount Pictures. Developed the line architecture for the launch of the second Disney*Pixar Cars movie. The brand made over $400 million in the second half of 2011 alone and the look was so well received that we were asked to develop the style guide for Disney to give out to all their licensees. Directed in-house designers as well as teams in Hong Kong and mainland China. I also directed and budgeted outside vendors as well as product and lifestyle photography.

Designed packaging, ads, style guides, POP and environmental displays for Sony, Nickelodeon, Ubisoft and HP. Worked on the in-store experience for the Playstation 2 release as well as launch packaging for THQ, Sony, Eidos and Square-Enix. Created consumer incentive plans for Square-Enix and the style guide for Columbia Pictures' Final Fantasy: The Spirits Within.