Mike Berkley
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About
LIKES
Helvetica. The smell of the ocean. Pantone 187. Sunshine. The use of white space. A side-splitting laugh. A great scanner. The coast of California. The excitement of getting something back from the printer. Bluegrass music. Red wine. A genuine handshake. Fall. Seeing familiar faces. A great Account Director. Givers.
DISLIKES
Bad traffic. The use of cell phones in public places. Too many typefaces on one page. Pollution. Bad kerning. Burnt coffee. The overuse of filters in Photoshop. Ordering a bad dish at a restaurant. Being late. When a classic song is covered by a crappy pop band. Pessimism. Starting over. Takers.
GOALS
Call home more. Speak up in meetings. Ask more questions. Take on a pro-bono project. Submit my work to be judged. Exercise more. Give back. Take a class. Teach a class. Get in touch with old colleagues / friends. See more of the world. Wake up earlier. Be a mentor. Continue learning.
Specialties: Telling an occasional joke / working extremely hard / being punctual / being loyal / sometimes brings in snacks for co-workers / being dependable / great sense of design / admiration for true talent / willing to always learn more to become a better person and better designer. -
Education
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Bachelor of Arts Journalism and Mass CommunicationDrake University1996 - 2000
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Experience
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Freelance Art Direction / Graphic Design / CreativeBerkleyWorksMay 2009 - Present (15 years 7 months)
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DesignCore TwelveDec 2010 - Jan 2013 (2 years 1 month)Acted as Design Lead on projects with a heavy focus on Digital, including: Websites, Mobile Sites, iPad Applications and all Social Media platforms.
Worked on projects for: Mercedes-Benz, Nike, Porsche, and ShopperTrak. -
Senior Art DirectorSymmetri Marketing GroupNov 2009 - Nov 2010 (1 year)Responsibilities included concepting and executing both print and digital communications with a heavy focus on product launches and B to B marketing materials.
Worked on projects for: Cars.com, Grohe, and Dentsply. -
Art DirectorHamilton CommunicationsJul 2009 - Nov 2009 (4 months)Provided strategic direction as well as art direction to a wide variety of internal and external programs offered by Baxter Healthcare.
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Senior Creative StrategistHBGApr 2007 - May 2009 (2 years 1 month)Main duties included the development of creative strategies, concepts and ideas in support of HBG clients and to provide high level design thinking and concepts.
Clients included: The University of Miami, Aramark, National Financial Partners, St. Vincent Healthcare, and The Harbin Clinic. -
Art DirectorMeredith Integrated MarketingApr 2006 - Apr 2007 (1 year)Tasks included the creation of advertising and direct mail marketing materials. This included acting as both Art Director and Production Manager on projects that had print quantities of over 35 million.
Worked on projects for: Hyundai, Home Depot, and DIRECTV. -
Senior Graphic DesignerCal South - Orange CountyJul 2005 - Apr 2006 (9 months)Controlled every aspect of graphic material for the Non-Profit Youth Organization. This included acting as Art Director for Cal South Magazine, managing the corporate website, and maintaining an allocated marketing budget.
Worked in partnership on projects with: Nike, Best Western, Fox Soccer Channel, ESPN and The Los Angeles Galaxy. -
Graphic DesignerThe Steinhauser GroupFeb 2002 - Jun 2005 (3 years 4 months)Main activities included the general layout of collateral materials including brochures, mailers, packaging, and identity systems. Responsible for providing art direction at photo shoots, press checking printed materials and acted as mentor to company interns.
Worked on projects for: Target, 3M, Cargill, Marshall Fields, Merwin Drug, and BI Worldwide.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@michaelberkley, member since 2006
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Following 3
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Followers 10
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