MICHAEL Nguyen

* Team leader and managed multiple Girls categories, focusing on Girls Activities and Fashion Dolls. * Worked concurrently with Marketing, Licensing, Sales, Planning, Costing and HK Engineers to achieve and create diverse products for the Girls Division. * Responsible for innovated products utilizing JAKKS vast variety of licenses such as Dora the Explore, Go Diego Go, Bratz, Littlest Pet shop, Pokémon, Shrek 3, Happy Bunny, Just Jimmy, Jelly Belly, My Little Pony, Care Bears, and Hello Kitty. * Managed a diverse, talented team of 17 Product Managers, Junior and Senior Designers. * Extensive Market research into products that sold well, contributing factors that made an item sold well, overall play pattern, perceived value, great packaging and creative selling feature call outs. * Worked closely with Costing team to achieve the highest Gross product margins with pricing generated by Marketing and Sales. * Communicated closely with various Licensors to insure Brand statement, integrity and innovative products that are brand specific and not "Me to" or label slapping. * Created JAKKS non licensed Doll line: Tu Ta Bella dolls and Develop brand extensions to evergreen property such as Creepy Crawlers and BLO-Pens and Vivid Velvet. * During this period of time also was involved with Trendmaster Seasonal product lines, Develop products for JAKKS UK KidBiz product range, and Launched JAKKS Preschool line with licenses such as Barney, Clifford the Red Dog and Telletubbies.

* Managed, oversaw and brand build multiple Boys' lines and SKU's on such evergreen brands such as WWE, DragonBall Z, Anime property YU YU Harakasu, Universal Classic Monsters, Van Helsing Movie and Trendmaster Seasonal Products: Easter, Halloween and Christmas. * Involved with development of over 120 SKU's annually. * Worked directly with buyers for retailer exclusives and on road presentation of Holiday Seasonal product s SKU's. * Worked concurrently with Marketing, Licensing, Sales, Costing and HK Engineers to achieve and create diverse products for the Boys' Action figure aisle. * Managed a team of Product Managers as well as Product Designers, work closely with Prototype dept. and act as Design Director for Packaging group for multiple brands. * Responsible for creating new concepts develop mechanisms and electronics for multiple brands. Maintained department budget, develop costing to maximize gross margin and an on time shipping schedule. *

* Managed, oversaw and brand build multiple doll lines and SKU's by researching current trends, retail availability and competitive product lines to develop innovative and aspiration products. * Worked concurrently with Marketing, Licensing, and Sales to achieve and exceed retailer\consumer needs and expectations. * Worked directly and maintained close relationships with industry licensors on properties such as Charlie's Angels, Josie and the Pussycats, Little Mermaid 2 and ELLE magazine. * Worked directly with buyers for retailer exclusives such as TRU Real Friends, holiday exclusive dolls, and catalog requirements. * Maintained department budgets, developed costing to maximize gross margin and an on time shipping schedule. * Team leader and oversaw a group of designers. * Maintained all aspects of packaging from design, copy, cross sell and plan-o-gram guidelines. Revolutionized Doll's category by developing a patent on a fully poseable fashion Doll body under G.I.R.L. Force brand. * Associate Director of Research & Development, Boys Action

* Conceptualized, Illustrated, and Developed designs for Starr Model Agency 6 �" Fashion doll line, Exclusive Holiday 11 �" doll lines, pre-teen 7 �" doll line, and other Fashion Dolls. * Conducted and participated in brainstorm sessions for multiple product lines. * Designed packaging for various product lines from initial mock up to production mechanicals. * Extensive knowledge of conventional mechanicals, print proofs, instructional sheets and product layout for production. * Maintained effective cost control applicable to various doll lines including production quote sheets, and production part lists. * Oversaw and organized all aspects from starting line concepts to finish production with overseas manufacturer.

* Spearheaded and managed two divisions: EZ Twist Play structures and Go Live2: Stix, a wireless handheld motion controller to play countless games on the internet. * Create new categories for Playhut such as IQ Petz, Pop-up Dress up Halloween costumes, and E-Twist. * Developed Innovative play structures and products utilizing Playhut's 100+ patents EZ Twist technology, EZ Fold and multiple other patents. * Worked concurrently with Marketing, Sales, Packaging, Production, Licensing and Shanghai, and Hong Kong teams to create diverse products for the two divisions. Page !2 Michael Nguyen SUMMARY OF RECENT AND RELATIVE EMPLOYMENT CONTINUE * Instrumented in the development of over 3 Patent Pending products for Playhut's portfolio. * Utilized licensing background and to develop product for licenses such as Disney Princess, Disney Fairies, Hannah Montana, High School Musical, Star Wars, Transformers, Hello Kitty and other HOT properties. * Managed a team of 20 in-house sample makers, Designers, Coordinators and Product Managers. Oversaw and designed company's website with corporate outlook and contents. * V.P. of Product Development/Girl's Division

* Played an integral role in a startup company, which became a multi-million dollar revenue generating company * Managed multiple license properties such as: Barbie, Disney Princess, Vault Disney, Toy Story and Nickelodeon. * Responsible for product development of innovative categories in Role-play and activity driven holiday products. Worked closely with packaging firms to meet Licensees requirement and guideline for approved packaging. *

* Oversaw and brand building multiple properties such as: Power Rangers, Digimon, Gundam, Hello Kitty, & Anime Collectors. * Managed a group of diverse brand managers. * Involved with developing brand recognition through marketing, tours, retail promotions, in-store feature areas and public relation agencies. * Developed brand commercials, radio spots and print ads. * Responsible for and sought out potential licensed properties for Bandai. * Worked on product exclusives for multiple Toys magazines. Created looks for packaging direction, style guides, corporate catalog and photography. * Page !3 Michael Nguyen SUMMARY OF RECENT AND RELATIVE EMPLOYMENT CONTINUE Director of Product Development/Girl's Division