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Brand Strategy Designer
Irvine, CA
Apr 2017 - Present (7 years 3 months)
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Design Director
El Segundo, CA
Oct 2009 - Dec 2020 (11 years 2 months)
Manages visual and marketing communications, including branding, e-commerce site, branding, product development, photo art direction, owned and earned media management.
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Design Director
Mar 2012 - Sep 2015 (3 years 6 months)
• Manages and supervises in-house design staff and freelance talent
• Develops and define the brand’s visual language across a range of product type and media
• Product ideation, design development, and photo art direction
• Oversees digital and print marketing campaigns and design of signature stationery, paper goods, books, and gift items for the Knock Knock brand
• Designs and produces two annual releases plus seasonal holiday merchandise
• Creates/oversees design for both the Knock Knock signature line and custom division; client list includes Anthropologie, Urban Outfitters, J Crew, Kohl’s, Barnes & Noble, Indigo, Francesca’s, Urban Outfitters, Anthropologie, Pier One Imports, CB2, Joann’s, Target, Meijer, Crate & Barrel, Spencer’s, and independent boutiques across North America; foreign rights presence across the UK, Germany, France, and the Middle East
• 33% increase in sales revenue over the past 12 months
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Freelance Art Director
Praxis Integrated Communications
Los Angeles, CA
2008 - 2009 (1 year)
• Web design, environmental graphics (LAWA), and collateral for clients such as USC, Los Angeles World Airport, State of California
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Art Director
DDB
Los Angeles, CA
1989 - 2009 (20 years)
Clients such as Wells Fargo, Cigna, Ameriquest, Activision, Sparkletts/Danone Waters
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Creative Director
10Fold Creative
Rancho Palos Verdes, CA
2005 - 2008 (3 years)
• Supervised creative and account management staff; directed production management
• Directed brand identity development, art and photo direction, copywriting, web development, implementation for clients such as Lexus, Toyota, Ford Motors, City Center, ID Public Relations, and Duc Duc Salon
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Senior Designer
Landor Associates
Irvine, CA
2000 - 2004 (4 years)
• Development and design of brand identity guidelines for Ford Motors F-150 series trucks
• Advertising and collateral design for Jaguar Motors
• Design of vehicle logos and automotive collateral for both Lincoln Motor Company and Mercury vehicles