Mehmet Gözetlik is one of the most influential brand designers. His brand identity projects have been featured in international publications, books, magazines, online galleries such as the Washington Post, Computer Arts, Packaging Europe, Business Time, Adweek, The Drum, Slanted Magazine, Dezeen Book of Ideas, Yedioth Ahronoth, Page, Wired, DesigNet, Etapes, Behance, Vimeo, Fast Company, Dezeen, Gizmodo, Yanko.
He influenced the whole world with his project called, ‘Minimalist effect in the maximalist market It was exhibited in the “Reason Design Emotion" sub-theme of the Beijing International Design Triennial with many international designers including Yves Béhar, Naoto Fukasawa, Zaha Hadid, Ross Lovegrove, Marc Newson, Norman Foster, and Philippe Starck. it was a source of inspiration to the ‘No Noise Campaign’ of Selfridges, a chain of high-end department stores in the UK.
His typeface design has been licensed by several companies such as Dreamworks SGI, American Airlines, AOL, ESPN, TBWA, Vogue, Yahoo, Avery Dennison, Vice Media, Wiley.
He has developed brand identity, branding systems, communication strategy a broad range of clients that includes, among others, Accessorize, AOL, Autoban Istanbul, British Council, Camper, Club Sei, CNN, Efes Pilsen, Fulda, Garanti BBVA, Gas, G-star RAW, Harvey Nichols, Hyatt Regency, JTI, Leo Burnett Worldwide, L’oreal, Mavi Jeans, Nestle, Nike, Philips, Renault, Ritz Carlton, Samsonite, Selfridges UK, Sour NYC, Shock Therapy NYC, Shop&Miles, Superdry UK, TBWA Chiat Day, Tommy Hilfiger, TRT World, Turkcell, Vakko, Vanity Fair, Warner Bros, Xerox, Yahoo.