Michele Galgana

*Post and edit articles for grammar, spelling, and accuracy
*Engage with film publicists to produce timely posts
*Review and write about films and entertainment news
*Interview filmmakers and actors
*Attend film festivals and studio tours

(Promoted from Associate Editor, my position from Dec. 2015 - Oct 2017, and formerly Contributing Writer, my position from Dec. 2013 - Dec. 2015.)

Talbots, International Voyager/CruiseDirect, Boston College, Pandemic Labs, Heard Tell, Ritz-Carlton, BuyCostumes.com, Orbitz, Gemvara, Gather/SkyWord, Four Seasons Boston, Care.com, Fuseideas, Stride Rite, Isobar, Wyndham, Polvora Advertising, Rue Morgue, TwitchFilm, Fangoria, Birth.Movies.Death, MCPHS. PR for Epic Pictures and Pandi Press.

*Review films
*Interview directors and actors
*Attend film festivals
*Write about horror as it pertains to art, literature, music, movies, and history

I wrote and edited development queries, appeals, and acknowledgements in the form of emails, direct mail, and invitations, and assisted in brainstorming for development campaigns.

*Edited and wrote emails, articles, and catalog copy to engage prospective students and bolster enrollment

I worked directly with the CEO, COO, and sales VPs, as well as celebrities, and global and industry leaders on their biographies for APB's website. I also crafted emails, news pieces, and catalog copy from intense research, extensive meetings, and interviews to help distinguished speakers reach the clientele who were in need of distinctive voices.

*Wrote and edited web copy, print ads, email, brochures, banners, and bios
*Assisted the senior copywriter with overflow projects
*Ensured copy met BU brand and Chicago Manual of Style standards

The now defunct Viscera Film Festival promoted and exhibited the work of female horror filmmakers.

*Managed social media channels/growing audience
*Wrote/sent emails & press releases
*Managed press list
*Event coordination/hosting
*General public/filmmaker/celebrity PR
*General public/filmmaker/celebrity PR

*Helped grow Facebook fans from 10,000 to nearly 50,000
*Managed blog that was nominated for a BostInno Insiders Award
*Mentored a junior writer, edited her work, and provided feedback
*Wrote emails, banners, and direct mailers
*Named new collections, products, and wrote product descriptions
*Started with freelance work, was hired for FT position

Researched and wrote hotel content for Orbitz Worldwide's domestic and international hotel partners. Adhered to new branding, SEO content standards, formatting, and tone.

*Edited a high volume of hotel descriptions for a range of properties
*Gave direction and feedback to junior copywriters
*Ensured proper branding via tone, language, and voice

*Screened and evaluated film submissions
*Curated films for final shorts programs
*Hosted screening nights and moderated screening committee input
*Helped expand the festival from a 24-hour marathon to a 10-day event
*Promoted festival events and promotions on social media sites and in press releases
*Hosted Q&As and introduced films
*Project management
*Print traffic
*Filmmaker relations

Boston Underground Film Festival is an annual film festival that showcases documentary, cult, horror, animation, and science fiction features and shorts programs from local, national, and international filmmakers. While working for BUFF, I:

*Screened and evaluated film submissions
*Assisted in shaping the official festival program
*Wrote and edited film descriptions for the program guide and website
*Acted as a liaison between the festival and filmmakers
*Hosted parties, Q&As, and introduced films
*Wrote and posted events on social media sites and message boards
*Helped create email blasts for screenings
*Filmmaker relations

*Crafted persuasive copy for web, email, and direct mail campaigns
*Worked with VPs, web strategists, brand managers, and designers in redesigning web pages, enrollment flow, and emails
*Created emails and collateral for Tuition Tales, an event in NYC that generated a large amount of national exposure and increased client enrollment

*Crafted compelling copy for online, email, and direct mail campaigns for over 20 top national brands
*Worked with brand managers, designers, and product specialists to strengthen branding and increase web traffic by redesigning emails and websites
*Created cruise travel destination pages, cruise line promotional pages, and cruise theme pages for the relaunch of the Orbitz cruise website and oversaw, edited, and proofread a junior copywriter’s contributions; first weekend’s sales totaled $200,000+
*Helped create an email campaign for Alaska Airlines that increased customer email sign-ups by more than 600%
*Assisted senior copywriters in brand launches, editorials, and overflow of work in catalog, online, email, and direct mail marketing
*Edited in-flight radio ad and cruise infomercial for Continental Airlines

*Developed intriguing headlines and informational copy for monthly catalogs, direct mail marketing campaigns, client vendor ads, human resources ads, and internal communications for sales promotions
*Researched products extensively for vendor ad development
*Pitched ideas and collaborated with designers, art director, and clients to reach goals and create strategies for ad campaigns