Marisela Felix

Created marketing collateral for a commercial health plan offered by UAHP in 11 Arizona Counties. Conducted a SWOT analysis and wrote a strategic marketing plan for the 2015 Open Enrollment Period.

Facilitated the movement of multiple projects through stakeholders and all phases of the project from scope, briefing, pricing and purchasing, graphic design, revisions, production as well as documentation and archiving.

Selected by the VP of Business Development to create a corporate communications plan that was successfully implemented via a weekly e-newsletter to employees of the Health Plan written on behalf of the CEO. Additionally managed (write/edit, design,distribute) quarterly marketing e-newsletter.

Identified marketing needs, messaging concepts and budgetary considerations to place media buys for ad placement. Art directed photo shoots and branding for new campaigns and multiple deadline driven projects and designed all advertising and marketing collateral.

Negotiated advertising contracts to obtain most competitive pricing, handle the purchasing of ad space in print, outdoor and broadcast outlets such as newspapers, magazines, billboards, radio stations and television stations within approved framework and budget.

Coordinated an after-school program in the rural town of Ajo, AZ focused on drug and alcohol prevention and enrolled up to 65 youth, grades 2 - 5, in a school year. Through partnerships with United Way, the Let's Move Initiative, AZ Health Network and the UA Cooperative Extension, funding was received to implement anti-obesity initiatives which brought in more resources for this under-served community.

Created and organized 2 successful 10K Run/Walks and partnered with the local clinic in Ajo to raise funds for the agency and foster partnerships with businesses in the community.

Art directed, photographed and designed marketing collateral for the agency, managed the social media page with a successful track record of increased visibility and social media presence all while living 130 miles from supervisors.

As a Senior Designer at Dodier & Co. I played a major role in establishing design direction, conceptualizing and completing direct mail and seasonal ad campaigns for various shopping malls across the country.

Designer of the Oro Valley | Marana magazine, a 68 page monthly fashion & lifestyle glossy publication. I was responsible for developing the logo and art direction of this magazine since it's first printed issue. Aside from designing the monthly issues, I also worked closely with the publication's photographer at several photo shoots as well as editing photography for content.

Marketing & Advertising Departments. Responsible for design, layout, and specs for both internal marketing campaigns and external client advertising. Projects required 1-4 color design, photo manipulation and color correcting. Worked directly with clients and sales representatives on demographic considerations for design. Handled a high volume of daily ads; client list included local and national corporate accounts. Average weekly ad volume: 60-75 completed ads.