Florencia Chaumont

Driving marketing campaigns from conception to completion
Managing a diverse event portfolio, including trade shows and conferences
Developing and executing impactful marketing materials
Overseeing the company's digital presence
Nurturing customer relationships and maintaining the CRM
Providing comprehensive administrative support

Design Lead at project level
Coordination of the design team – interface with other disciplines and project management
Creation and realization of visual concepts within the team, as well as branding, advertising, marketing, and various events and trade shows
Ensuring adherence to schedules and budgets
Responsibility for the visual design of the new agency
Accompaniment of concept and technology during development
Preparation and conducting of client presentations as well as planning and execution of the design part of client workshops
Responsibility and supervision of production, monitoring of the visual concept
Point of contact for the client regarding design topics
Responsible for documenting the graphic part of projects

Design & implementation of campaign concepts for eCom and social media digital assets · Brand and campaign management · HSE corporate design management · Communication management with external partners, e.g. designers and agencies.

Development and implementation of visual merchandising and planograms in-store upon INDITEX guidelines · Production management of updates when needed · Post-market surveillance.

Brand and project management for several clients · Graphic design, visual identity, photoproductions, stand design and visual merchandising.

Marketing event management · Brand- Management · Communication management of USA stakeholders · Development of visual merchandising for the brand · Content management and creation for social media.

Lead of collection launch team · Development and implementation of visual merchandising and planograms in-store · Art direction of photoproductions on several locations · Communication management of national and international suppliers.

Lead of marketing rider team · Marketing event management · Development and implementation of visual merchandising and planograms in-store and for showrooms · Graphic design of marketing assets.