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CREATIVE DIRECTOR
San Francisco, CA
Oct 2007 - Present (16 years 11 months)
Created powerful, cost-effective print collateral for clients like American Express, AAA, Invisalign, Stanford University, and The Hollywood Reporter.
Designed and produced catalogs, multi-channel advertisements, event signage, sales/presentation/promotional materials, and direct mail campaigns.
Conceptualized, developed and implemented identities along with establishing brand guidelines for multiple organizations.
Managed printing vendor and industry relationships.
Coordinated and managed teams up to 5 persons.
Responsible for the recruiting, training, directing of the creative and production team.
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SENIOR GRAPHIC DESIGNER
2Wire
San Jose, CA
Jun 2005 - Sep 2007 (2 years 3 months)
Led design of sales and marketing material for a high-volume, quick turn-around consumer electronics company.
Oversaw co-branding of products and their materials with telco clients like AT&T, Telmex, SingTel, and BT.
Coordinating marketing efforts to program management, product design, and operations groups.
Produced a large assortment of printed product branding and support materials for sales team and channel marketing efforts.
Directed the creation of visual assets with resources such as photographers, illustrators, and technical writers.
Managed the pre-press workflow of hundreds of print project pieces including packaging, sales literature, and consumer product information guides/installation kits.
Designed 3 generations of in-store signage and packaging for AT&T co-branded networking device distributed to Best Buy and AT&T retail shops.
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ART DIRECTOR
Thinkbig Media
Aliso Viejo, CA
Dec 2001 - Nov 2004 (2 years 11 months)
Created 20 printed product catalogs showcasing a selection of the millions of products offered in a range of categories, including consumer electronics, computer hardware and software, mobile phones, books, music, videos, games, toys, home and outdoor, jewelry, shoes, apparel and sporting goods.
Designed concept, led development, and managed team of Buy Magazine, a 68-page printed support publication for an ecommerce site.
Oversaw press checks for 600K/month and 2M/quarter print runs.
Redesigned the magalog twice with the Creative Director.
Art directed product and model photo shoots.
Managed the layout design and user experience of the magalog’s transition to online.
Designed production marketing materials and point-of-purchase displays for Mazda, Rusty Apparel, and Buy.com.
Designed and conceptualized advertorials for BenQ, Linksys, and Time Warner.
Developed and managed resource art library.
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GRAPHIC DESIGNER
Graphish Studios
Stamford, CT
Aug 1999 - Dec 2001 (2 years 4 months)
Designed and conceptualized advertorials for Nickelodeon.
Designed sales and media kits, along with product launch communication and event materials for Clairol, Country Living and Traditional Home.
Conceptualized and production designed for health and nutrition retail packaging.
Designed product branding and corporate marketing materials for Fuji Film and Country Life/BioChem.
Oversaw print scheduling and press runs.
Processed, archived, and managed electronic art files.