Meredith Crawley

Design 2D print and web material for fast-growing tech startup in central Amsterdam. Create marketing material for multiple b2b and b2c merchandise, both physical and digital products. Design and produce icon sets for web and mobile use, photo retouching, web and social banners, international print ads and screen design for mobile apps. Prepare the marketing team with all collateral print materials for international exhibitions and trade shows to market products effectively to new clients and maintain current client retention. Create informational E-books for product use as well as reseller and affiliate guides for outside sales teams to grow product reach.

Created all design collateral for the corporate office of a national school system in the US. This included informational graphics for development team use, country wide science fair posters, flyers, web banners, invitations for national school events and more. Led all social media campaigns and implemented new branding tactics for enrollment season. These branding and social media efforts increased traffic and interest in the school system while print work kept existing school patrons informed in intuitive and innovative ways. Excelled in this fast passed environment working closely with the communication and PR teams to provide appealing design and up-to-date information to parents, students, donors and more.

Managed all creative production for Events retailer while overseeing local and social media marketing to enable the company to transition from a strong historical brand into a modern digital presence. Charged with designing all invitations, signage and print collateral for in store use, personalised stationary and any other design request needed on site. Exhibited excellent client relationship management by unifying the company brand across multiple channels while maintaining high brand standards thus fulfilling the company’s vision and exceeding client expectations. Trained colleges on design principals as well as the Adobe Creative Suite.