Melissa McMaster

Responsible for the product and editorial page layout of the Dick's Sporting Goods Score Card Reward Member's Game On Magazine. Art direct photoshoots for the Summer, Spring, Fall, Back to School and Holiday issues. Meet with Buyers, Marketing Managers and Executives to review and approve page design and direction.

Managed a team of 4 on-site project coordinators while working side-by-side with the Dick's Sporting Goods Marketing team members to procure and fulfill DSG's In-store signage kits.
Accomplishments include:
* The Running Shop-conceived the look and feel of the Robinson store's shop-within-a-shop, coordinated the procurement of the elements, directed the install team. Assisted in the coordination of the 4 additional shops that were rolled out due to it's success.
* Established the In-store Signage Guidelines booklet for Dick's Sporting Goods which is still being used by all of corporate and their external partners: ei. Nike, Adidas, Under Armour.
* Interactive Event Signage Kits-partnered with the client and their ad agency to develop the elements needed and the game parameters for various in-store interactive events.

Created graphic design for direct mail advertising, print ads, product catalogs, collateral materials, sales promotion items, corporate marketing brochures, product packaging, presentation graphics, spot tags, web and multimedia. Clients included Pittsburgh Opera, Adelphia, The Salvation Army and Adams Manufacturing.

Managed the Visual Communications department with respect to staff, budget, team work load, outside vendors and project deadlines. Contributed to all aspects of the strategic and creative process, including hands-on concept development, design and copy development.
Accomplishments include:
* Interpreted and shaped Design Briefs which provided creative solutions to meeting the communication objectives of the client: The Home Depot and Lowes.
* Facilitated contracts/agreements with free-lancers: Blue Archer, CMG and Colucci Photography.
* buildersedge.com - conceived the look and feel of the entire site: originated site's navigation, intro and articles.
* Established design parameters, style guides, visual standards and led creative reviews.
* Enjoyed a hands-on creative role in addition to my management responsibilities.

Reported directly to the Vice President. Attended client meetings with sales staff serving as lead creative representative to help elicit conceptual direction on projects. Managed the Merchandising Design Dept. with respect to staff, team work load, outside vendors and project deadlines. Responsible for the creative and conceptual vision for all media.
Accomplishments include:
* Designed unique exterior decor program materials integrating communications against strategic business objectives.
* Internationally traveled. Designed point-of-sale materials for B&Q in England and The Home Depot in Canada and Chili.
* Conducted photoshoots in and Illinois to regionalize company's image bank.