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Senior Producer - Site Merch Operations
Minneapolis, MN
Oct 2015 - Present (8 years 9 months)
Site Merchandising producer working on projects such as app content management (A&A and Essentials), process and tool integration, digital reporting and metrics, digital archives, and file management solutions. Editor in chief for Site Merch, writing and publishing the weekly email newsletter, among other communications. Extensive knowledge of the Target.com refresh process and digital content management tools like Slingshot and BlueSky. Involved in Digital Process 2.0 project - partnering with several key players, including the Slingshot product team, Target Creative and Site Merch. Currently participating in a copy writing stretch project for digital channels (Target.com and email marketing) - gaining experience writing in the Target voice, storytelling and Target.com style guides. Content owner for several wiki pages and articles, including the Q4 Digital Playbook.
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Associate Specialist - Marketing Operations
Minneapolis, MN
Jun 2014 - Oct 2015 (1 year 4 months)
Led several projects within the communications, workflow and access management space. Streamlined the end-to-end external agency onboarding process, providing clarity for agency users and creating timing efficiencies. Executed a complete overhaul of external facing documents and communications. Project Agile Marketing (Project AM) Lead for external access, creating and executing a clear and concise communication plan for external audiences, complete with job aids. Led a portion of external training sessions, creating training content and fielding questions. Green Team (Corporate Command Center) representative for Marketing, which included assessing and rewriting Green Team Playbooks and identifying the need for additional support to ensure proper deployment and processes for crisis communications.
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Marketing Operations - Senior Administrative Assistant
Minneapolis, MN
Aug 2011 - Jun 2015 (3 years 10 months)
Began supporting the marketing project management and creative buying teams briefly before being promoted to support Director (later VP) of Marketing Operations. Drafted and edited emails and broader communications for leader and for CMO (as the Fall National Meeting Award Recognition process owner.) Elevated expense management role, creating an actionable review process and supporting documents/tools. Created and edited huddle decks, documents and communications.
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Assistant Editor
Minneapolis, MN
Oct 2008 - Aug 2011 (2 years 10 months)
One of two Assistant Editors writing and editing digital daily news stories and online exclusive content featured on TCBmag.com and in a bi-weekly newsletter. Wrote subject lines for the newsletter along with additional content for social media audiences. Oversaw the production of the B.I.G. Book and other annual directories, which included surveying companies, fact checking and editing, and generating additional content.
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Research Assistant
Minneapolis, MN
Jul 2008 - Oct 2008 (3 months)
Assisted in the production of the B.I.G. Book, managing survey responses from companies and fact checking information.
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Editorial/Research Intern
Minneapolis, MN
Feb 2008 - Jul 2008 (5 months)
Copy editor and fact checker for print publication while assisting editors during magazine production. Helped research lead on several annual directories.