Melinda Charles

Clients have included: Benchmark Education (Pre-Press, Design), Federici Brands (Packaging Production),
The Music People (Design/Production), CE Outlook (Design & Online Newsletter Maintenance), Yoga with Deb (Design), P2P (Production), Charles Weber Enterprises (Design)

• Managed quarterly production of Unilever multibrand print insert including: Templates, page layouts, style sheets as required; multiple market versions for proofing & client approval; preparation of black plates for final release to printer
• Go-To between Production and Creative to ensure completion of projects in timely manner; design layouts/final art as necessary; stock image search/purchase for layouts including retouching as necessary
• Design web banners, website creative, and graphics for presentation decks & new business capability pitches
• High-resolution mechanical preparation including planning, project specifications, file management, outsourcing & purchase of stock images, retouching, preflight and sending proofs to third-party vendors for color approval
• Coordinated with vendors and account supervisors to maintain production deadlines with highest degree of accuracy
• Designed/Produced shelftalkers, banners, header cards, case wraps & other POS materials; prepare files with channels for multiple ink applications
• Asset management of all mechanicals and related materials

Responsible for production of Bedford Fair/Brownstone Studio brand, including:
• All aspects of page production — researching, retrieving images, page layouts, checking layouts for accuracy
• Retouching and color correction of all images as well as compositing images into new backgrounds
• Created and maintained Library of background images and reference shots for all brands
• Interfaced with art directors, copy writers and merchants to ensure production issues are addressed and deadlines met
• Designed logos, icons, wraps, special projects, as assigned