Melanie Marrello

Design advertisements for WeightWatchers.com

• Created award winning brand Sense & Grow™
• Review all artwork and make final comments/approvals
• Advanced knowledge of product/packaging and production design
• Manage 4 in-house designers and 8 designers in China
• Work directly with China team daily on all production artwork changes
• Work directly with the project manager to ensure work flow and timelines are met
• Create hand mock ups when needed
• Design and set up style guides for the design team to follow
• Refresh existing brand packaging to boost sales
• Work directly with the licensing manager to get all approved for production
• Advanced knowledge of pdq, endcap and large display artwork
• Update ppt look and images for meetings to help get orders
• Create all graphics for tradeshows (signage, banners, full graphic wraps)
• Some of our Licenses: Hasbro, Nickelodeon, Cocomelon, Miracle Gro,
Bluey, Little Tikes, Adopt Me and more!
• Some of our brands: Sense & Grow, Craft it Up, Craft Forward, Be Amazing Toys,
Young Hands, Science To The Max, Craft Vibes Only, Kiddy Dough, Zzand

Design packaging for baby division (generic and license brands), gift boxes, hang tags, stickers, header cards, blisters and PDQ displays. Strong typography skills, knowledge of fabrication, care and warning
information. Handle all production from branding to final marketing product. Review all color strike off, test packaging for final construction and quality. Communicate with Hong Kong office to ensure all samples are correct. Create logos, advertisements, and booth graphics for trade shows. Shoot all in-house photography for packaging and website (photo retouching). Plan and supervise all out of office photo shoots (lighting,digital photography). Worked with licence to get final approvals on packaging (Disney, Gerber, Fisher Price, Precious Moments, Absorba, Sesame Street).

Designed booth graphic and interior design for Maybelline at Bryant park fashion week.

Designed flexo packaging for food. Set up art files for print, color separation, repeats and ordered printing plates.Worked closely with customers to ensure art proofs were approved and final printing output was achieved. Assisted in-house printers, mounting plates and making sure colors was correct (spot printing and cmyk printing). Designed brochures, flyers, mail outs and logos for company events. Updated company website.

Designed packaging for toys, (Hasbro, Fisherprice and The First Years). Worked in Photoshop silhouetting images and set up die lines
in illustrator. Delivered proofs for approval and helped file and archive artwork. Designed brochures and flyers for multiple clients.