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Senior Designer
PH Studio
Mill Valley, CA
Mar 2009 - Present (15 years 5 months)
Senior Designer creatively supporting clients in developing packaging, brand identity, brand refresh projects, line extensions and point of sale materials to enhance the client’s presence in different markets. Clients includes but not limited to : Nesquik, Nescafe, Coffee Mate, Buitoni, Boost, Carnation Breakfast Essentials, Juicy Juice, Sugar Food N*Joy Oatmeal, ThinkThin ThinkKids, Sun Pacific, Cuties, Mighties, and Vintage Sweets.
Responsibilities include :
• Package design for food and beverage brands
• Brand and identity design
• Promotional and Seasonal packaging
• Brand Refresh innovation projects
• Photo retouching for comps and final art
• Point of Sale materials and displays
• Production mechanicals
• Art direction for illustrators, food stylists and photography shoots
• Localization and adaptation of packaging for international sales
• Print design and layout of sales materials
• Research of current packaging trends and competitive landscape
• Comp artist for presentations and television
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Designer
101 Builders Inc
Gilroy, CA
Mar 2018 - May 2018 (2 months)
Designer of Brand identity for a California based construction company, specializing in school construction working throughout California.
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Designer
LMNOP Design
San Francisco, CA
Mar 2015 - Apr 2015 (1 month)
Designer of Brand identity for a San Francisco Food Truck Park, Spark Social SF, a new urban gathering space located in San Francisco designed to bring the community together for fun and food.
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Designer
LOAF
Pacifica, CA
Jun 2014 - Jul 2014 (1 month)
Designer of Brand identity for a store specializing in wearable woven art located on the California coast in Pacifica.
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Designer
Brand Engine
Sausalito, CA
Mar 2004 - Feb 2009 (4 years 11 months)
Lead Designer for Hewlett-Packard IPG Packaging. Designer finding creative solutions for various brands including but not limited to : Hewlett-Packard, Plum Organics Baby Food and Kids Frozen entrees, Pixie Maté, Otis Spunkmeyer, Smart Balance, Wildwood, Kid Fuel, Clorox, Nielsen-Bainbridge, and GoLightly Candy.
Responsibilities include :
• Package design for technology, lifestyle and food brands
• Creation of packaging, print templates, brand standards for Hewlett-Packard
• Design direction for HP Partner Agencies
• Production mechanicals
• Localization and adaptation of packaging for international sales
• Brand Refresh innovation projects
• Point of Sale materials and displays
• Art direction for HP and Nielsen-Bainbridge Poster Series and Canvas Series
• Research of current packaging trends and competitive landscape
• Print design and layout
• Comp artist for presentations
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Muralist
The Broken Record
San Francisco, CA
Mar 2006 - Apr 2006 (1 month)
Designer and painter of abstracted cloud mural on location of a San Francisco laid back bar known for delicious soul food menu and an outdoor patio
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Designer
CDL2
Sacramento, CA
Feb 2004 - Mar 2004 (1 month)
Designer of new identity incorporating type and illustration at a school, a place that encourages children to explore, learn and grow
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Designer
Key Pointe Consulting, Inc
Vancouver, Canada
Jan 2004 - Feb 2004 (1 month)
Designer and development of name, identity and branding for a consulting company for technical writing
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Graphic Design Intern
Primo Angeli : Fitch
San Francisco, CA
Jan 2003 - Jul 2003 (6 months)
Design Intern with the following responsibilities :
• Research of typography and photography for design applications
• Design contributions for line extensions
• Prepared mood boards and store audits
• Comp artist for presentations