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Director of Marketing & Communications
Pen Bay Healthcare
Jun 2011 - May 2014 (2 years 11 months)
In addition to the responsibilities of a Marketing & Communications Specialist (see below): I manage a small multidisciplinary staff to create and implement system-wide advertising plans, visual communications plans for all facilities, coordinate and create staff scripting in all areas, and sit on a number of executive and steering committees, including but not limited to: Shared Electronic Health Record Executive Steering Committee, Patient Experience Steering Committee, and Patient and Family Advisory Council. I also integrate with and disseminate information on behalf of our umbrella organization, MaineHealth.
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Marketing & Communications Specialist
Pen Bay Healthcare
Aug 2009 - Jun 2011 (1 year 10 months)
Coordinate & create marketing materials (brochures, reports, signage, promotional items, ads), includes writing & editing copy as well as graphic design for all Pen Bay entities, practices (PBMC, KWL, Knox, PBPA) & development events. Photograph & edit/process images for events, new practitioners & Employees of the Month for various publications/media. Coordinate strategic re-branding of all entities & practices, including generating all entity logos & securing approval of said new logos. Designed system-wide templates for letterhead, business cards, envelopes, appt cards, prescription pads, & more. Act as brand steward. Manage payment of bills & vendor relationships. Manage ad schedule & relationships with all media outlets. Liaison to Vice President of Physician Practices, Director of Physician Recruitment & Med Staff Office for coordination & production of new practitioner marketing. Liaison to VP of Development for fund-raising & events marketing. Write & edit press releases, internal & external mass emails and newsletters – including the dissemination of pertinent info to practice managers, clinical staff & extended leadership. Trained as Communication representative for hospital code 66 disaster response.
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Marketing & Sales Coordinator
MVP Promotions
Feb 2007 - Aug 2009 (2 years 6 months)
Worked from home to support a promotional items sales team. Increased sales staff productivity by acting as liaison between 10+ manufacturers/suppliers & customers - over 100 distributors across New England & the Mid Atlantic. Wrote and coordinated mass marketing communications to distributors - including both electronic & printed. Analyzed and organized sales data to help reps focus their efforts & maintained multiple databases of information. Generated new sales leads and followed up with all customer needs.
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Assistant Director of Admissions
Marist College
Jul 2003 - Jul 2005 (2 years)
Recruited, advised & counseled prospective students and families & coordinated special events. Visited and made presentations at high schools, college fairs, college night programs & college/career panels. Conducted one-hour group information session presentations and answered all prospective questions. Reviewed & rated freshman applications & assisted with writing, editing & designing admissions publications. Acted as Faculty advisor for Student Ambassadors. Also implemented and designed a student profile aspect for the admissions website.
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Professional Pharmaceutical Sales Associate
Sanofi
May 2002 - Jun 2003 (1 year 1 month)
Traveled to target doctor’s offices within set territory & used selling/communication skills to describe the benefits of products. Convinced practitioners through educational discussions to prescribe certain drugs for appropriate patients. Used organizational & creative skills to plan calls & schedule my days to get the most impact.
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Production Editor
Pearson Global Education & Technology Group
Jun 2001 - May 2002 (11 months)
Managed science supplement production for Prentice Hall Higher Education. Acted as liaison between Editorial staff, authors & manufacturing vendors to solve problems, keep projects on schedule & meet in-stock dates. Coordinated between vendors, editorial, production & buyers to develop schedules & budgets for all projects. Multi-tasked to manage 30 projects at a time.