Megan Trujillo

Direct and oversee all graphic and creative content for B2B/B2C channels, including: In store POP, POS, POGs, displays, product packaging both branded and private label, yearly product catalogs, video, digital and web graphics, advertisements, and social media.
(This includes supporting Big Box sales meetings such as annual initiatives with accounts like Walmart, Cabela's, Big-5, Sportsman's Warehouse, and many more)
(Role Reports Directly to the VP of Sales & Marketing)

In charge of creation of all shopper marketing and B2B/B2C sales materials including: In store POP, POS, POGs, displays, product packaging both branded and private label, yearly product catalogs (including annual product catalog of 128 pages featuring about 1,200 products), and advertisements.
•Create Trade show Booth Graphics and Small Trade Space Solutions - representing the brand look and feel.
•Manage the process improvement and implementation of packaging and marketing materials.
•Manage, lead, and building an internal design team of 2-3 Designers, Design Interns, and Contract Photographers.
•Manage incoming workflow and prioritize and delegate projects.
€¢Work with contract photographer to direct and edit studio product photos, lifestyle photography, and product videos.
•Create and Maintain Relationships with Contractors, Printers, Display Vendors, and Overseas Factories.
•Create and Implement Brand Standards and Guidelines across multiple channels.
•Collaborate with Sales team, Digital Marketing Manager and Product Development Managers to achieve all packaging and marketing goals.
•Create product content for Digital Marketing Manager for Web & Digital Marketing.
•Create and Integrate Asset Management systems and naming conventions. Continuously updating and improving the cataloging of Art and Photography Files.
•Create innovative new packaging solutions and work on streamlining existing packaging to reduce cost and increase revenue.
•Assisted in the transition of total packaging rebrand of all ALLEN items to an updated look including the creation and regulation of color standards, and branding standards for the new look.
•Create seasonal packaging mock-ups and display mock-ups for sales calls and new opportunities. (This includes supporting Big Box sales meetings such as annual initiatives with accounts like Walmart, Cabela's, Big-5, Sportsman's Warehouse, and many more)
(Role Reports Directly to the Director of Brand Management/CMO & VP of Sales)
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•In charge of creation of all shopper marketing and B2B sales materials including: In store POP, POS, POGs, displays, packaging both branded and private label, mailers, catalogs, and advertisements.
•Create Trade show Booth Graphics and Small Trade Space Solutions - representing the brand look and feel.
•Manage the process improvement and implementation of packaging and marketing materials.
•Manage Sr Packaging Manager, Contract Designers, Agency Partners, Design Interns, and Contract Photographers.
•Manage incoming workflow and prioritize and delegate projects
•Create and Maintain Relationships with Contractors, Printers, Display Vendors, and Overseas Factories.
•Create and Implement Brand Standards and Guidelines across multiple channels.
•Collaborate with Sr. Content Manager, Sr. Brand Manager, and Product Designer to achieve all packaging and marketing goals.
•Create and Integrate Asset Management systems and naming conventions. Continuously updating and improving the cataloging of Art and Photography Files.
•Assisted in the transition of total rebrand from Kyjen, LLC to Outward Hound with the overhaul of all packaging, branding and style guides, business and sales materials, as well as outgoing marketing initiatives.
(Role Reports Directly to the CMO - Chief Marketing Officer)

Lead design/development for product and packaging for Jibbitz sub-brand, including charms and molded accessories. Worked cross-functionally with footwear, merchandising, marketing, and sales teams. Conducted market research through travel, trending sites, and comp shopping. Managed the design and development of 2-3 seasonal collections per year with overlapping development. Communicated globally with regional PLMs, factories in Asia and OPDMs. Build products using injection molding and hybrid construction.

Designed and developed new and innovative products and packaging for the sub-brand Jibbitz. Contributed to the start and current global line of the $4M molded accessories business. Work with entertainment licenses for the design and development of licensed products both within Crocs accessories and Jibbitz charms. Licensors included Disney, Nickelodeon, Warner Brothers, Lucas Films, and many more. Manage 2-3 seasonal collections per year with overlapping development. Communicate globally with regional PLMs, factories in ASIA and OPDMs.

Designed and developed unique and innovative charms for Jibbitz. Created graphics for the kids line of Crocs shoes. Worked with entertainment licenses for the design and development of licensed products both within kids footwear and Jibbitz charms. Licensors included Disney, Nickelodeon, Warner Brothers, Lucas Films, and many more.

Designed unique and licensed Jibbitz charms. Created marketing materials for Jibbitz LLC. This included, but was not limited to: product catalogs, email blasts, and advertising materials. The position also included assiting with product photography, maintaining the photography library, and managing print production for Jibbitz charm marketing materials.

Photographed students and activities for the creation of research materials and documents. Maintained a photo library for the teachers and created large posters with study results. Responsible for the monthly update of the newsletter and website.

Assisted the interior design professor with the materials and swatch library. Sorted and updated materials and assisted students with finding correct reference materials. Attended material shows such as NeoCon to assist in material vendor relationships.

Managed 8 store employees and the operation of the thrift store. Included creating employee schedules, managing the POS systems, sorting and pricing donations, and assisting customers.

Shadowed the resident Graphic Designer. Assisted with photography shoots and magazine production. Worked with the retail and warehouse staff to learn all areas of the overall business.