Projects include Trending, Die-cuts, Graphics, Typography, Technical Instructions/Illustrations, Brand Management, and Licensed Packaging.
This is a 3-Pack box created to house 3 generic or licensed Jibbitz charms and a surprise gift such as a sticker or small game hidden above the insert tray. The box shape was originally designed to resemble a store front, and has continued to be used for 4 consecutive seasons as the main vehicle for wholesale packaging.
SS15 - Jibbitz Trending for product and packaging. I identified brand relevant themes for the season and created theme boards to communicate the direction to the rest of my Jibbitz team.
SS15 - Jibbitz Trending
Here are some examples of how the theme affected PACKAGING.
Freelance illustration project. Technical illustrations created for an instruction manual.
Packaging creating for Theme Park Exclusive charm offering. Utilized licensors branding style guides in conjunction with Jibbitz branding guidelines.
I worked cross-functionally with the Marketing team to create a hang tag to match back to the footwear for the Crocs lights collection. This will allow them to look cohesive when they are merchandised together in store.
Up Close view of the technical illustrations I created for the instructions on the interior of the Light Up Backpack Hang Tag.
Girls Clip Charm Packaging designed to be similar to J by Crocs clip charm packaging for women, but with a more juvenile feel.
I created packaging for a range of products within the Fuzz collection for Jibbitz charms and accessories. This included creating the insert for our existing I-rack and the planogram for in-store merchandising.
This is an update that I created to a current packaging design that was not functioning well in retail. The original packaging had an adhesive tab which was falling off, so I redesigned the packaging so the hanger was incorporated into the die-cut.
Licensed Blister 3-Pack, designed using the Licensors style guides. Light side vs Dark side concept created to drive collectibility.
Packaging update for the Adrina Cell Phone Case, matching existing branding guides for accessories.
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Packaging & Technical Illustrations
Projects include Trending, Die-cuts, Graphics, Typography, Technical Instructions/Illustrations, Brand Management, and Licensed Packaging.