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General Manager Singapore & Wholesale Manager S.E.A
Singapore, Singapore
Jun 2011 - Dec 2014 (3 years 6 months)
Lomography is a globally-active organization dedicated to experimental and creative photography. The concept of Lomography encompasses an experimental, interactive, vivid and sometimes even blurred and crazy way of life.
GENERAL MANAGEMENT
- Established and developed the first flagship store in Singapore and exceeded sales target by 120%.
- Recruited and trained a successful and effective team. Together we achieved KPI for sales, marketing initiatives and overall country performance.
- Successfully created brand awareness in the country by organization of events, exhibitions, workshop, brand collaboration and PR.
- Demonstrated hands-on management as well as exceptional multitasking and motivational skills in leading a group of people while motivating staff to maximize profitability.
- Responsible for localising, conceptualising, and implementing product launching plan, forecasting sales volume and meeting sales target in all 3 sales channels (retail, online, wholesale).
WHOLESALE BUSINESS DEVELOPMENT
- Analysed sales performance of wholesale sales territories (Singapore, Malaysia, Indonesia, Vietnam) to assess their growth potential and to set quotas.
- Exceeded regional sales by 10% by opening new accounts, improved sales of existing customer through close working relationship to support them in marketing and restructuring their product offerings.
- Contributed to regional wholesale team by providing market insights, proposing strategic sales plans, preparing and completing action plans, resolving problems and implementing change.
- Conducted in-depth product presentations to prospective wholesale partners.
- Provided on-boarding training and support for new wholesalers.
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Senior Product Executive
Singapore, Singapore
Aug 2010 - Jun 2011 (10 months)
Xpress’ flagship Print Stations, its sales and service centres, are strategically located at the heart of the business districts in the key cities of China, Vietnam, Philippines, Malaysia, Hong Kong, Indonesia, Australia and Singapore. Supported by a comprehensive network of printing facilities, Xpress Print Stations provide clients easy-access to print services at quick-turnaround time in close proximities. The On-Site Print Stations provide an extension of its services by bringing them right to the clients’ premises.
- Developed product offerings and marketing strategy for Xpress Print Stations and managed its successful implementation across Xpress Print Stations network in Asia Pacific Region.
- Launched www.printstation.com.sg and it's online order platform which serve more than 1,000 customers.
- Identified market needs, target audiences and competitors and refined product offerings and brand positioning.
- Oversee the design process, development and launch of new product offerings and promotional materials.
- Planned and executed marketing campaigns to strengthen customer relationships and advance sales efforts.
- Conducted internal sales training to assist the team in their sales effort by sharing knowledge on printing innovation and new product development in the company.
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Business Development Executive
Toyo Photo Products
Kuala Lumpur, Malaysia
Jul 2009 - Jul 2010 (1 year)
- Increased brand awareness, recruited new leads and coordinated public relations efforts to increase the sales of HP Indigo Digital Presses.
- Offered coaching and delivered presentations to prospective client meeting on Web-to-Print, photobook printing and 1 to 1 Direct-marketing business.
- Developed and executed marketing strategies to increase sales lead by organising events and open house, site visits to successful customers and sponsoring competition.
- Assisted with sales proposals, demonstration of software to prospective customers and discussed with them concerning the ways in which the packages can be used to meet their requirements or opening a new business opportunity.
- Developed promotional materials including marketing collateral and print copies to show the best capabilities of the printing presses.
- Maintained extensive knowledge of up-to-date printing related market conditions and reported this to key staff and clients by attending workshop, conference and site visits in various countries.
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Web & Product Development Executive
Padang Tengku, Malaysia
Mar 2006 - Mar 2008 (2 years)
Established in 2004, EXCARD, Malaysia's home grown company, has gone to becoming the No.1 choice for print brokers (or print resellers), graphic designers, advertising professionals and even medium-sized commercial printers. EXCARD was started to address the need for a more efficient printing service within the changing trends in the business to business(B2B) industry.
- Developed new logo and web interface for www.excard.com.my.
- Provided leadership to web design team and programmers on the development of a new product or service including: concepts, budget control, production timetable, status reporting, project team coordination, and quality assurance.
- Involved in planning and execution of marketing campaign to promote printing products on and offline.
- Turned customer feedback into new product that help them to cater to wider market demand.
- Contributed to the print graphic design needs of the company such as corporate stationary, flyers, direct mails, newspaper and magazine advertisements.
- Held presentations for Sales and Customer Department when new product/service was launched.
- Be responsible of A&P department skill improvement, including designing skill, new application and internet technology.
- Translated all copy writings from English to Chinese.