Matthew Coburn

At TrueCar, my title is Sr. Product Manager, however I play a dual role within the company, as a Product Manager and User Experience Designer. As Product Manager, I handle product development and release, from the Director level down. This requires me to interface with stakeholders to derive business requirements, user stories, and acceptance criteria. This role also depends on me to properly prioritize and schedule features based on the business needs. As User Experience Designer, I create, negotiate, and document the user experience and its behaviors for various web based internal applications. This process requires me to obtain acceptance from Users, Product Owners, Lead Front and Back End Developers.

At M-GO, I defined and architected user experiences for content rich applications deployed on HTML 5 Smart TVs, Set Top Boxes, and Online Properties. Duties included writing user stories, requirements, creating user flows, designing wireframes, building prototypes, conducting user research and writing behavioral specifications.

At HP, I worked on a web based application that gives IT departments the ability to manage private and public cloud based data centers. I also mentored mid- and junior-level members on the principles of interaction design, agile methodologies and other user experience design practices.

Hewlett Packard Accomplishments
HP Excellence Award – August 2012

At Jeppesen, I was the Team Lead User Experience Designer for the Jeppesen Distribution Manager Pro product. JDM Pro is a web based application that is utilized by EFB (Electronic Flight Baggage) administrators to manage their fleets of airplanes / pilots. The application allows the flow of data back and forth to various classes of airplanes and pilots running the iPad Jeppesen FliteDeck mobile application. As team lead, I directed a group of interaction and visual designers to develop and support JDM Pro. I also worked directly with Developers, Project Managers, and Stakeholders to refine the user experience, requirements, and prioritize features for future sprints.

As Senior UX / Requirements Engineer, I worked with Product Owners and Stakeholders gathering requirements and business initiatives to help create the Time Warner Cable user experience / requirements documentation for content rich iOS, Android, and Online applications. Other duties included user flows, wireframes, low / high level prototyping, writing requirements, and interface design.

As Team Lead, I directed, managed, and mentored a team of Interaction Designers, Human Factors Specialists, and User Interface Designers deploying a consistent user experience across Echostar's various set top box platforms, web, and mobile applications. With internal and external customers / vendors, I took business requirements and translated them into use cases, flows, wire frames, and specifications for my team and other software teams to follow. With guidance from upper management, I also investigated future user experiences and technology patents. Other duties included interface design, information architecture, usability testing, ethnography studies, call center research, and competitive product analysis.

EchoStar Technologies Accomplishments
Employee of the Month - November 2006 & May 2008
5 Patents #7,885,936 + #8,132,205 + #8,321,957 + #8,397,262 + #8,473,979

Worked with Human Factors, Marketing, Industrial Design, and Software Development teams to help create the definition / requirements for LCD printer operator panels, and various home / enterprise software. Created prototypes, with the help of human factors, to obtain upper management approval. Developed user flows, wire frames, and GUI specifications for software development teams to follow. As team lead, I mentored other designers in the principles of interaction design. Other duties included human factors testing / focus groups, and competitive product / software analysis.