Max Germano

I have a firm belief that the design approach, from both emotional and rational perspectives, plays a crucial role to overcoming problems in order to deliver thoughtful solutions for products, services and business.

As a hard-working industrial designer, I have had the opportunity to work with global brands, delivering innovative, meaningful and feasible solutions in a wide variety of areas such as transportation, home appliances, consumer electronics, health care and power tools.

With 9 years of career experience in product development, both in consultancies and industry, I have specialized in taking the lead on design processes. From conceptualization/ideation and look and feel creation to mass production.

My core skill set involves hands-on creative problem solving through digital and manual Sketches, CAD models and renderings as well as validation of physical mock-ups to sharing ideas and product concepts with clients, engineering and marketing teams.

So far, I have had the opportunity to help the development of Visual Brand languages and CMFs (Color, Material and Finishes) guidelines to important brands such as Skil and Arno. Those projects also gave me experience in Design research, whether understanding unmet user needs or new global trends. As a complementary skill, I have a strong knowledge of manufacturing techniques and engineering principles.

With a holistic but practical vision, my assets are in the intersection of design, technology and strategy. And my goal is to create product experiences that people love, with measurable value for business and brands.