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Caterpillar Aero Press
Due to a slowing of the construction industry and a slump in sales of heavy machinery Caterpillar has decided to explore other product markets. Specifically, Caterpillar is looking to tap into the growing market of young professionals who appreciate specialty coffee. This demographic tends to be drawn towards frequenting third wave coffee shops and don’t mind paying a premium for coffee which is more individual and focused on quality of flavor. The objective of this project is to create a product which will not compete with these coffee shops but rather continue the third wave experience at home.