I've been worked as designer and product development manager, throughout my career.
Thinking about collections as a store buyer, thinking about assortment that will have in store, from research concept to sales samples, put me in close contact with the distribution’s channels, market trends, knowing the segmentation of competing brands.
I learned that the work based on goals could only contribute to good decision considering planning. To know the structure of products, pricing pyramid and the art of negotiation is an obligation to develop good products.
I have 25 years experience in the industrial design footwear and accessories market, working with all categories in national market. I've been worked in other areas of design like metallurgy and injected plastic.