Maureen O'Donnell

Collaborate with Art Directors for all brands at Camuto Group to create branded seasonal web assets such as email blasts, web banners, social media imagery and ads.
Design printed marketing pieces including in store signage, magazine and newspaper ads, mailers, and billboards.
Concept and attend seasonal photoshoots for multiple Jessica Simpson brand categories, directing both still life and on model shoots.
Assist with casting, image selection, markups and final image delivery.
Create handwritten fonts and watercolor illustrations for Vince Camuto and Jessica Simpson brands.
Redesign Jessica Simpson lifestyle site, from conceptual stages to final launch (will be going live late fall 2014).

Collaborate with the Director of Windows to create eye-catching window creative from conceptual stage to store roll out. Create technical 2D and 3D renderings for display props.
On site photo editing based on previously approved creative.
Design inspirational learning and development documents distributed to all store managers and sales associates.
Prepare files and release artwork to vendors to meet various presentation and in-store deadlines.

Designed web banners and various co-branded ads for web.
Created logos, marketing materials and website skins for sales pitch campaigns.
Updated homepage content and reviewed website edits for alloy.com and gurl.com.

Assisted the Display Coordinator in creating and installing all display elements.
Designed and constructed sculptural elements for home and apparel displays.
Painted custom display elements using illustrative, typographic and painting skills.
Updated and arranged displays for effective merchandising of products.

Researched clients to gain knowledge for branding projects.
Responsible for updating newsletters and menus.
Created consumer collateral: mailers, postcards, brochures.
Designed business cards and promotional branding materials for various local businesses.