Matthew Zwier

Developed, wrote, and A/B tested email marketing campaigns for French e-commerce company

Beat controls and increased sales by up to 400%, resulting in millions of dollars of extra sales in just 6 months

Researched and analyzed customer culture, behavior, and language, refining marketing concepts in a largely unexplored 2 million+ email list, with my work matching up to psychological studies of same demographic

Became an internationally “published” writer with several emails translated into French for the European market

Crafted detailed and engaging copy for diverse array of products, audiences, brands, and formats for the digital properties of a Fortune 500 retailer

Contributed to average 28% increase in online sales in 2015 for assigned product category

Selected to lead content manager and two copywriters in launch of luxury home goods project

Improved workflow and site aesthetics for assigned category by creating standardized branding documentation

Assisted department director and external agency in creating site-wide product copy style guides, inspired by aforementioned brand guide

Copywriter and project leader in a management training position for the marketing division of a Fortune Global 500 corporation

Planned and managed the on-time delivery of up to a dozen multi-part projects per week from kick off to approval and final print, reporting to creative director and three project managers

Produced ads published in national magazines and newspapers, brochures, packaging, displays, and more

Worked on campaign where product ranked as second best-selling in category on Amazon.com after launch