Caroline Matte

Responsible for driving the creative strategy and execution of the Green Mountain Coffee brand, the number #1 brand in the Keurig brewing system, as well as the Newman’s Own Organics, and two company-owned brands. Provide art direction to in-house design team and external advertising, design, marketing, social media agencies with the goal of delivering impactful and integrated creative solutions, while maintaining the brand’s visual identity.
Oversee brand campaigns for Green Mountain Coffee, including the annual Fair Trade campaign, a multi-million, multi-channel campaign that creates incredible visibility and important increase in sales.