Matt Davan

• Led the global go-to-market strategy for launch of ResMed AirCurve 11 devices, inclusive of VoC and customer needs identification, target segmentation strategy, product positioning, messaging, and marketing communications planning.
• More than doubled key conversion KPIs across flagship device ResMed AirSense 11 series market priming and product launch multi-channel campaigns.
• Reduced costs and increased global efficiency metrics by more than 50% by convincing leadership to bring product go-to-market strategy in-house and by developing ResMed’s lead market model. This end-to-end process defined global collaboration and governance for internal teams and included process descriptions, guiding principles, and RACIs for each GTM phase.
• Helped stand up Customer Solutions Marketing Team foundation in 2023 including Sales/Marketing collaboration models, CRM alignment, audience playbooks, and journey mapping for account-based marketing (ABM) and product go-to-market motions.

• Managed a talented team of senior copywriters and led product messaging and web content strategy for all global regions and across all audiences.
• Created guides for audience tone of voice, writing style, SEO strategy, IP statements and label review, creative briefs, and launch master copy template that helped improve execution lead time by 30%.
• Acted as an associate creative director on all creative campaign development by partnering with Creative Director and agencies on market research and focus groups, theme ideation, photo shoots, video strategy, and content development.

• Partnered with product marketing to develop messaging strategy and content that repositioned ResMed and led to eventual market dominance with flagship NPIs ResMed Air Solutions and AirFit masks.
• Developed content and SEO strategy, and wrote articles for, ResMed Sleep Blog that led to a 4x in readership in less than two years.
• Managed ResMed social channels and doubled followership.

• Managed advertising, collateral, media buys, community events, and multiple strategic initiatives for Sharp HealthCare’s Metropolitan Medical Campus.
• Drove hospital seminar attendance growth of 65%+ for bariatric surgery and prostate cancer by leveraging an omnichannel strategy spanning radio, direct mail, social media, PPC, display media, and print advertising.
• Worked closely with Susan G. Komen Foundation on awareness and education campaign for breast cancer patients.
• Led successful Sharp Memorial Hospital Magnet Redesignation process (the industry’s highest in nursing excellence).

• Managed all content creation, project management, and SEO for this B2B technology solutions company that provides transaction settlement and data information services to airlines, travel agencies, corporate travel departments, railroads, and other diversified travel suppliers.
• Led omnichannel campaign that grew Verified Travel Consultant program membership by 150% in less than a year.
• Led rebranding initiative including new corporate identity, tone of voice, content strategy, internal rollout and education, and expansion of marketing mix into new channels.