ResMed myAir market conditioning campaign
This multi-channel campaign resulted in 260 B2B conversion events and over 600 B2C downloads at time of recording shortly after the campaign.
One-third of physicians recalled seeing or hearing advertising for the myAir app and recalled the ad mentioning the improvement in compliance, ways to incorporate the app, and the improvement in patient interaction/motivation.
Available
Freelance, Full-time, Moonlighting
Matt Davan
Marketing Manager / Copywriter
San Diego, CA