ResMed AirMini teaser campaign
ResMed AirMini teaser campaign from Matt Davan
ResMed AirMini teaser campaign

This B2C teaser campaign was designed to generate excitement around ResMed's new, and the world's smallest, travel CPAP. It helped paved the way for ResMed's foray into direct-to-consumer cash-pay device sales and helped contribute to a launch that far exceeded conversion metrics and revenue targets.

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ResMed AirMini teaser campaign

This B2C teaser campaign was designed to generate excitement around ResMed's new, and the world's smallest, travel CPAP. It helped paved the way for ResMed's foray into direct-to-consumer cash-pay device sales and helped contribute to a launch that far exceeded conversion metrics and revenue targets.

Available
Freelance, Full-time, Moonlighting
Matt Davan
Marketing Manager / Copywriter San Diego, CA