Travel Weekly Cover - Losing the Wait - Please click the "PDF FILE" button at the bottom right to view this full ad. The light font here is hard to read and there is an inside cover portion in the PDF as well.
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TW Cartoon - This cartoon was created by Travel Weekly in response to our rebranding efforts. Our objective was to get the travel agency community's attention and let them know that our goal was to cater to their needs. As you can tell, this piece let us know that our marketing efforts weren't going unnoticed.
ResMed Narval oral appliance -- a simple ad for a simple-to-use device indicated for treating mild to moderate sleep apnea.
Fun Facts - Caribbean - After establishing the ARCMarketPlace.com product offering and brand in a previous campaign, I chose to focus this one on leaving a lasting impression. I chose quirky facts and humor as the vehicles. With ARC's stodgy reputation in mind, I aimed to spruce up the company's image.
Fun Facts - Florida - After establishing the ARCMarketPlace.com product offering and brand in a previous campaign, I chose to focus this one on leaving a lasting impression. I chose quirky facts and humor as the vehicles. With ARC's stodgy reputation in mind, I aimed to spruce up the company's image.
We Make Relocation Fun - Here we poke fun at the obviously monotonous nature of the relocation industry and process. This ad really stood out among other cookie-cutter ideas and imagery found in relocation trade publications.
Bread and Butter - The image drove the concept in this particular ad. The warmth grabs your attention, and the concept gave us an opportunity to drive home a catch-phrase that encapsulated what the Paragon brand stood for.
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Matt Davan
Marketing Manager / Copywriter
San Diego, CA