Matthew Carter

Collaborate directly with clients to design signs, displays, and wayfinding programs for retail and commercial environments to increase brand recognition and sales. * Render designs in 2D and 3D for sales presentations and demonstrations. * Prepare 3D models for 3D printing. * Create digital signage media. * Photograph completed signage projects for publication and promotion. * Perform site surveys and installs.

• Photograph sports teams and events & marketing events for national media outlets
• Produce portraiture, head shots, zed cards, model portfolios, product, trade shows, wedding and commercial photography
• Manage social media, website, web sales, SEO tools and direct marketing
• Hire & manage freelance photographers for events
• Directing Models / Talent
• Digitally enhance and touch-up images
• Asset management
• Clients: Outside Inc., Ferrari North America, Picture Group, Finisher Pix, Vision Signs, United States Youth Soccer, Volvik, TurboChef, Shriner’s Hospital for Children Open (Official Photographer Las Vegas PGA Event), Motiv Bowling, GT Bicycles, YESCO, Zazoosh!, Influent Solutions, Nike, MTBR.com, Pacific Coast News, Dunhill Homes, Eclipse Sportswire, Konvine, Fiu Fiu!, LFL, World Armwrestling League, Abiline Christian University, Polar Heart Rate Monitors
• Images published in the following publications: Stacked Magazine, New York Post, Vegas Seven, Las Vegas Food Beverage Professional, Nevada Magazine; Desert Companion, Kite and Friends (Germany), VeloNews, Decline, Oxygen, Las Vegas Review Journal, Las Vegas Sun, MTB Germany, and many others.
• Certified Real Estate Photographer for Real Page and Open Door.
• Primary wedding Photographer at Watabe Weddings USA.

Designed and improved products through developing ideas, choosing and testing designs, and meeting client requirements.
* Created Original Equipment Manufacturer (OEM) Outdoor Liquid Crystal Displays (LCD) including kiosks, bus stops, retail fixtures, and custom units using various 2D and 3D Computer Aided Design (CAD) software.
* Built and designed digital signage for digital retail & informational displays using software as a service (SaaS), media solutions, and digital out of home (DOOH).
* Devised graphic design and motion graphics for digital displays.
* Installed digital signage network displays remotely.
* Documented product and content advertising through photography and video production.
* Implemented interactive digital signage using Four Winds Interactive, Smarter Sign and Broadsign.
* Produced sales and marketing graphic design collateral for YESCO Outdoor Interactive LCD division.
* Managed digital media remotely via various web software tools and Machine-to-machine (M2M) connections.

Produced award winning wedding, portrait, and event photography. * Processed and created fine art images for sales. * Assembled slide-shows and various photographic products. * Contracted photographer on busy weekends (present).

Designed and led design groups in the development of signage, information kiosks, and wayfinding displays.
* Assisted sales staff in client interface to develop winning sales presentations. * Identified and focused staff strengths and skills to increase productivity and sales.
* Prepared annual employee performance reviews.
* Generated marketing and promotional materials and graphics.
* Developed various casino and hospitality signage in 2D and 3D CAD visualization packages.
* Formalized hardware and software technology for department use. Additional work of note: