Kritika Mathur Prasad

About TEP: This programme was focused on creating an entrepreneurial ecosystem for young engineering students. Design Thinking Workshops, Virtual lectures on New Product Development cycle, Design challenges, Boot Camps, Internships.

My work: I was the first designer to join this programme which started in 2014

- Pioneered design thinking workshops at seven engineering colleges across Andhra Pradesh and Telangana; attended by over 300 students
- Teaching Associate for New Product Development Cycle in the technology domain via online forum and workshops
- Part of the team to formulate Design Challenges for TEP students
- Mentor to 600 students for Design Challenge 2015 from 16 colleges across Andhra Pradesh and Telangana
- Designed TEP brochure for pitching to prospective colleges and students for the programme

My experience: Working here for me was like working in a startup, where there were very few people on the team initially but with constant support from people working at ISB it was an enriching experience. We often had to accommodate for unexpected fall outs in the system of the programme but with deliberation I was able to rise to the challenges.

-Craft documentation of Stone Craft Products designed during a Craft development workshop at Ambaji, Gujarat. Designed product brochure from scratch including visiting the site for photo documentation and measurement of products

-Content writing for Bamboo Craft development project at Bhutan, which was conducted in collaboration with Bhutan government and NID Outreach. This included documentation of the process, strategy used for craft development and design methodologies.

Design project pertaining to develop a family of table lamps made of paper. (USP of the company) colapsable and in accordance to international standards.
>Material Research
>Exploration
>User board
>Technical drawings

Inmark Exports is an export house based in India but exports paper products of international standards and quality, mainly luminares all over the world.

Paper products developed were displayed at Messe Frankfurt Ambiente 2013 and India trade Fair 2013

Research and conceptualize Lifestyle products for urban interior spaces using materials Corian, HI-MAX and Acrylic.

This project mainly had three phases:
>Material Research and documentation
>Design and conceptualization
>Competative Market research

>Was a part of campaign planning team.
>Poster design using Photoshop and Corel

Marching Ants is mainly a movie advertising company which does print media planning for production houses. The project I worked on was for UTV production Pictures