Matthew Flaherty
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About
Experienced Creative Director with a robust background in graphic design and creative direction, over 8+ years of experience leading creative teams in driving the development of engaging customer journeys and enhancing customer experiences.
I create both analog and digital design assets that captivate audiences, amplify impact, and leave lasting impressions.
My expertise spans multiple industries and lines of business, producing graphic and print design, videography, website, and presentation design. Leading design streams, pilot projects, and learning and development programs for designers.
My work has been seen in the biggest boardrooms, played across continents, reused, and reshaped at every opportunity to deliver the best customer-facing design assets that wow an audience and ensure board rooms are not BORED rooms.
I am eager to contribute my skills to dynamic creative opportunities, and I thrive in roles with multifaceted and evolving responsibilities. My passion lies in storytelling and leveraging creative design to enthrall audiences. -
Education
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Advanced GNVQ Art & DesignNorth KestevenAdvanced GNVQ Art & Design
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Career Enablement Graphic DesignSchool of MotionSchool of Motion Photoshop & Illustrator
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Career Enablement Graphic DesignSchool of MotionSchool of Motion Design Bootcamp
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Career Enablement Graphic DesignSchool of MotionAdobe After Effects
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Experience
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Creative DirectorJohannesburg, South AfricaJan 2017 - Dec 2022 (5 years 11 months)A Creative Director produces visually engaging media assets and captivating content tailored for diverse audiences. My mission includes inspiring, creating, scaling, and unifying creative assets and approaches, providing the field with reusable resources for swift market deployment.
I dismantle complex topics, translating them into intuitive visuals and designs, from concept development to final publishing, collaborating seamlessly across silos, teams, organizations, time zones, and cultures to maximize customer engagement impact.
The role involves working closely with multiple lines of business and sales teams, orchestrating the production of tailored experiences, innovating and problem-solving through creative thinking, and driving the opportunity narrative from a design-led perspective. I have a keen understanding of visual storytelling and craft compelling designs at scale.
I developed in-house enablement for designers and content creators and initiated and developed several key user communities to break down silos and share insights across the organization, providing mentorship to fellow designers within SAP.
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Awards
Implemented enablement experience, increasing uptake and adoption of new platforms and reducing time to learn by over 65%.
Introduced new design tools and techniques to enhance team efficiency, and pioneered adoption of MURAL and MS Teams for sales teams and deal collaboration, with enhanced brand storytelling through visually compelling content.
Launched a peer-to-peer learning initiative that has been in place for over 4 years.
Reduced turnaround time of video assets by 70% using storytelling and storyboard techniques.
Implemented cost-saving measures, reducing design-related expenses by 75%.
Touched $500M+ of deals with design assets at multiple points of engagement.
Delivered 39% more creative assets than any other designer in the same role.
Introduced scalability and reusability to leverage great design across multiple customer sales cycles quickly repurposing content for maximum impact.
Implemented ‘Engagement Design’ over ‘Graphic Design’ to push a narrative through design assets, becoming an integral part of the sales cycle.
Provided strategic direction for visual storytelling across multiple platforms and im- proved brand perception through visually stunning design materials.
Mentored and coached junior designers, fostering their professional growth.
Achieved a 95% satisfaction rating across all projects based on feedback. Won multiple company awards for outstanding design work.
Conceptualized and executed high-impact visual assets for print and digital media.
Resolved design challenges with creative solutions under tight deadlines and managed budgets and resources effectively to meet project goals.
Managed multiple projects simultaneously, prioritizing tasks effectively, across a diverse portfolio of clients across multiple industries. -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@matflat, member since 2024