Mary Elizabeth Oakey

• Create successful social media and online strategies to drive traffic, create engagement and grow online communities across multiple media platforms
• Combine strategic thinking with creative spark to generate digital and social media campaigns that cut through online clutter to help clients reach their goals
• Collaborate with all members of the ADCO team, merging content and design to execute integrated marketing campaigns
• Assist Creative Director with brainstorming and design of promotional brand materials
• Manage brand reputations through social media outlets and online listings for over 20 clients
• Maintain client communications regarding account services and business goals
• Create social media and digital proposals for current and potential clients
• Review, analyze and edit content to improve search engine rankings and increase organic web traffic
• Sustain a working knowledge of HTML and CSS for website building and editing

• Curated content for a CNN news stream research project and mobile app development
• Completed Poynter Institute skills training in mobile video and reporting
• Developed mobile news packages for a social media platform project with The Atlanta Journal Constitution

• Supervised the Marketing Department team and all store managers in marketing efforts
• Managed all social media accounts (Facebook, Instagram, Twitter and Pinterest)
• Designed and sent all email and text promotions to customer rewards members
• Designed all promotional materials for sales and store events
• Collaborated with an outsourced designer to update the company website
• Assisted owner of company in expanding company advertising efforts
• Managed a team of 14 sales associates during closing, weekend and holiday shifts at the Athens, Georgia store location
• Assisted the manager with running promotional events
• Updated window and in-store displays

• Managed a small staff of high school kennel staff workers
• Hosted tours of the animal boarding facility and answered client questions
• Assisted veterinarians in appointments and following up with clients regarding appointments and test results
• Performed basic tasks to ensure proper care of animals while boarding
• Assisted groomers with various duties including managing appointment schedules