Mary Beth Berberich

Design packaging for various United Pet Group brands like Nature's Miracle, LitterMaid and PetNation.

Self-owned design firm serving those who want to increase their brand visibility.

• Brand development, Wordpress website design, sales collateral development
• Created event promotional materials to increase awareness and visibility of brand
• Develop creative solutions on specific projects, and provide design support on pre-established directions
• Provided strategic direction to clients to develop marketing communications plan that met their targeted results

Clients include: Kloete Group, The Human Capital Group, University of Cincinnati, and Rock n' Aspire.

• Developed and executed branded materials and marketing communications for Marketing Directors across the Fifth Third footprint. Experience includes: in-branch collateral, assets for 53.com, online banner ads, program logos, product promotional materials, event materials and newsletters
• Partnered with internal clients to develop collateral to promote initiatives to employees and customers within Fifth Third Bancorp.
• Managed relationship with internal clients on each job to insure timely feedback, approvals, and delivery of final art to selected vendor.
• Collaborated on internal department teams to encourage a culture of positive learning and growth.
• Completed over 606 jobs as one of three designers in first year on the Creative Services Team and saved the Bank over $1MM in agency fees

2009-10 & 2010-11 VP Volunteers: Helping the Cincinnati AMA members find the right volunteer opportunity to maximize their membership with the organization. Steer direction and growth of the chapter with other board members to benefit the 650-member organization.

Created custom printed pieces to promote clients’ services and products. Experience includes: brochures, in-store signage, print ads, photography, and illustration. Also, led the development for client's electronic media and online communication objectives. Experience includes: email marketing, online ads, video art direction, websites, content management systems and social media.

Marketing firm specializing in business to business marketing and advertising needs.

I started at Intrinzic after I graduated from Art Academy of Cincinnati. I have since been promoted to a Senior Graphic Designer, giving me more opportunities to concept initial creative for many of our clients.

• External Marketing Consultant, PUR Purifier of Water
• Conducted critical customer and competitor research leading to the development of specific target markets
• Developed marketing plan outlining target, objectives, and rationale for strategies based on market research
• Created messaging and positioning to a selected target, and developed an execution plan for the distribution program for the product.

This was my first real-world experience as a graphic designer. Worked as the intern while still in school and assisted other designers in the firm with concepting and implementation of various package designs.