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Creative Director
Mar 2021 - Present (3 years 7 months)
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Design Director
Sep 2019 - Mar 2021 (1 year 6 months)
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Design Director
FRCH Design Worldwide
Jan 2016 - Sep 2019 (3 years 8 months)
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Associate Design Director
Jul 2014 - Jan 2016 (1 year 6 months)
While in this role, I gained immense experience and exposure in helping to establish a strategic vision then dimensionalize consumer experiences through a brand filter. I worked across an array of initiatives and brands including work done with General Motors, Old Spice, Secret, Captain Morgan, Tide, Sodastream, and Tervis to realize their go to market strategy. Additionally, I further developed my retail chops in delivering concepts for Cracker Barrel, LensCrafters, Victoria's Secret and Walmart.
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Senior Designer
Jul 2011 - Jul 2014 (3 years)
Working in the Brand Environments group I deliver strategic thinking, concept ideation, and inspiration for projects in need of memorable brand expressions. Anything and everything, as related to crafted place making.
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Senior Designer
FRCH Design Worldwide
Jul 2008 - Jul 2011 (3 years)
Continuing my role in the Specialty Design Studio, I gained invaluable experience and opportunity that broadened my skill set and understanding of the industry. Working on a variety of retail and restaurant projects, I practiced the art of storytelling and crafted placemaking to deliver within a brands framework. As part of a multi-discipline team of architects, environmental designers, graphic designers, strategists, and client managers, I learned the power of teamwork and effective communication to deliver a robust, thoughtful product that aligns with the clients individual needs. My expertise was honed working on brands as varied as Harley-Davidson, Moosejaw, A&W, Toys R Us, and McAlister's Deli, Fusian Sushi.
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Design Professional
FRCH Design Worldwide
Jun 2004 - Jul 2008 (4 years 1 month)
In this role I cut my teeth as an Environmental Designer working on an array of projects in the Specialty Themed Studio. Using hand sketching as a catalyst for concept evolution, I gained experience on projects across a spectrum of market segments including Retail, Themed, Hospitality, and Restaurant Design. Project highlights include work with McDonald’s, KFC, Taco Bell, Pizza Hut, Under Armour, Aramark, American Girl, Dick’s Sporting Goods, Hampton Inn, Busch Gardens, and Disney.
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Interior Design Intern
FRCH Design Worldwide
May 2003 - Aug 2003 (3 months)
Sketched like a monster. Observed. Listened. Made copies. Stayed late. Learned how to use an office phone. Slept on an air mattress.