Creative Director & Communication Strategist

Martine Rupert

Palma, Spain

martine-rupert.com

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About

I create new visions and authentic communication guidelines for international luxury brands. My expertise is based on the analysis of the competitive landscape to develop new ideas, the management of cross-functional teams to set up creative strategies, drive visible results and connect the brand to its customers.

They trust me: Louis Vuitton, ARTE Broadcast, IKEA, teNeues, Clairefontaine, Exacompta, Caran D’Ache, Nestlé, Liberty, Fortnum&Mason, Dior.
Education
- Master Applied Arts, Marc Bloch
  
  University
  
  2004
Experience
- Creative Director & Communication Specialist
  
  AguaLuz Communication
  
  Palma, Spain
  
  Jan 2020 - Present (4 years 10 months)
  
  Determine the best way to represent the Brand by creating a value-based communication in order to connect people with purpose. Analyse of the Brand existing content and the competitive landscape. Propose Creative strategies including new visions, authentic communication guidelines, online presence, storytelling and content to build a strong Brand Identity. Establish the experience the Brand-People.
- Creative Director Consultant
  
  European's People Party
  
  Bruxelles, Belgium
  
  Sep 2018 - Dec 2019 (1 year 3 months)
  
  Lead the creative design and content projects for the European Campaign and brainstorm sessions. Management of a creative team. Conceive, implement concepts, guidelines, strategies in various creative projects and overseeing them to completion on the social media channels. Networking and presentation for partners.
- Digital Marketing Specialist
  
  Veepee
  
  Bruxelles, Belgium
  
  Apr 2017 - Aug 2018 (1 year 4 months)
  
  Optimization of the process, creation of marketing guidelines for new market acquisition and customer loyalty plan.
- Art Director & Brand
  
  Limango
  
  Munich, Germany
  
  Jul 2016 - Mar 2017 (8 months)
  
  · Art Direction & Branding Guidelines for the look & feel of the french branch of the website.
  · Creation of visuals for newsletters, mailings, banners, landing pages and social media channels.
- Creative Director & Marketing Consultant
  
  Clairefontaine-Exacompta
  
  Paris, France
  
  Mar 2012 - Jan 2016 (3 years 10 months)
  
  Trend-watching & analyze of the competitors. Creation and launch of two Stationery Collections. Marketing launch and guidelines for new market acquisition.
- Creative Director Consultant
  
  teNeues Verlag
  
  Düsseldorf, Germany
  
  Mar 2007 - Oct 2015 (8 years 7 months)
  
  Trend-watching & analyze of the international competitors. Creation of "City Journal” sold worldwide. Collaboration with the Publisher, Marketing & Creative teams.
- Marketing & Communication Consultant
  
  Caran D'Ache
  
  Genève, Switzerland
  
  Mar 2005 - Jun 2015 (10 years 3 months)
  
  Marketing launch of new products. International Tradeshow, B2B and B2C workshops.
- Senior Graphic Designer & Illustrator
  
  Louis Vuitton
  
  Paris, France
  
  Dec 2012 - Nov 2014 (1 year 11 months)
  
  Creation of the book Louis Vuitton, City Bags, a Natural History by Rizzoli, New York. Short timing, high level of quality and work with international cross-functional teams.
- Visual Designer Consultant
  
  WGSN
  
  Londres, United Kingdom
  
  May 2011 - Jan 2014 (2 years 8 months)
  
  Globale Trendwatching, analyzing.
  Creation of Trend reports.
- Graphic Designer Freelance
  
  IKEA
  
  Stockholm, Sweden
  
  Mar 2005 - Mar 2009 (4 years)
  
  Creation of the product KORT following IKEA guidelines, international market.
Industries
Skills
Elsewhere on the Web
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On Coroflot

@martinerupert, member since 2017
- Following 4
- Followers 5

Martine Rupert

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)